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4 Ways to Maximize Agency Relationships
Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a…
Influential Twitter Accounts Indexed More in Google [Research]
Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but that influential…
Publisher Guide for Adding Custom Variables in Google Tag Manager
This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to install the…
How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time
If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through this process…
Mobile Site Configuration 101: How to Choose
If you aren't doing mobile, your site will be left behind in the search results. Here's how to decide which type of configuration to…
‘Delete’ is Now ‘Remove’ In AdWords
Google AdWords changed terminology within its interface that replaces most instances of the word "delete" with "remove," as in advertisers will remove campaigns, not…
Google’s Matt Cutts Goes on Leave, but Says Don’t Panic
Google's Matt Cutts is taking a break until November to spend quality time with his wife, he says, but don't panic - he's leaving…
Top Keyword Combos for PPC Retail Ads During Back to School [Data]
The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here's a look at how word choice in retail PPC ads…
Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began
Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in behavior and deliver what…
Lucky Duck: Why Things Are Going Swimmingly for DuckDuckGo
DuckDuckGo continues to grow its user base, passing 1 billion searches early this year, and continues to integrate into our lives, with the news…