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How to Know When You Should Advertise to Tablet Users
Tablet computers are changing the way we search, shop, and play online. To reach and influence your tablet-using prospects, you must understand when, where…
Secret Santa “Tech” Gift Suggestions for Your Office
For work or play, and sometimes both, here's a collection of uncanny gifts perfect for the tech-savvy guy or gal in your life! Smartphone…
Google Now Owns 44% of Global Advertising Market
ZenithOptimedia reports that Google now owns 44 percent of the global ad market and predicts global ad expenditure will grow 4.7 percent in 2012…
New InboundWriter Feature Helps Google AdSense Publishers Optimize to CPC
A new InboundWriter feature factors CPC into keyword scoring, helping bloggers/publishers with AdSense optimize their content not only for search engines, but for monetization.…
Verizon Slaps Google, Bans Wallet From Samsung Galaxy Nexus
Days before the rumored launch of the Samsung Galaxy Nexus, Verizon has asked Google to leave Wallet functionality off the phone. Critics of the…
New Tagging Suggests Google Sees Translated Content As Duplicates
Google is now including the ability to differentiate between regions that basically speak the same language but have slight differences (e.g., Mexican Spanish vs.…
Online Newsrooms Content Marketing Checklist: ‘Tis the Season & the Future
52 percent of corporate communicators don’t have an online newsroom. Make that number work for you as a competitive SEO and content marketing advantage.…
The Other Googles: Succeeding on Foreign Search Engines
No SEM or SEO campaign should overlook the importance of Google. However, in certain markets, local competitors rule the roost. Names such as Baidu…
Google’s goo.gl URL Shortener Used for ‘Drive-by’ Malware Attacks
A new malware attack is luring victims by using web-based exploits to perform a 'drive-by' malware download under the guise of an electronic money…
Google Struggling to Create System to Comply with UK ePrivacy Directive
Google has admitted to struggling with creating a system to abide by new cookie laws due to the sheer number of its products affected…
Indian Government Pressure Facebook, Google, Twitter to Censor Content
Facebook, Google, Twitter face pressure from the Indian authorities to censor sites for content which may defame the government or offend religious sensibilities. IT…
Goodbye, Associated Content. Hello, Yahoo Voices.
Yahoo is rebranding Associated Content – the article creation and distribution site – as Yahoo Voice. The transition to a new name also updates…
Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization
BoostCTR’s crowdsourced ad creative optimization is coming to Marin Software customers, as a result of their new partnership. BoostCTR has a network of hundreds…
iPhone Tops Web and Mobile Searches on Yahoo in 2011
Yahoo has released their top searches lists for the 10th year running. From Apple’s iPhone to “American Idol” to Tiger Mom, find out which…
Yahoo Study Seeks Algorithmic Answer to ‘Six Degrees of Separation’
Yahoo researchers, in collaboration with members of the Facebook Data Team, are again challenging Stanley Milgram’s “six degrees of separation” theory, in an effort…
Bing Voice Search Debuts on Kinect for Xbox 360
Microsoft has announced Bing on Xbox, a new way to search your TV's guide for shows and movies, spanning broadcast TV, movie services like…
Win a Free Trip to SES New York 2012
Submit a short video before Dec. 23 with your idea for a new conference session and you could win roundtrip airfare, hotel accommodations, and…
The Bid Management Recipe
If you want to start applying bid management to your AdWords campaigns to optimize for conversions, you're going to need certain ingredients and a…
How to Target Ethnicities on Facebook
Segmenting target markets by ethnicity has been a traditional marketing tactic. Facebook may not have a simple select option for targeting ethnicities, but these…
Eric Ward Answers 10 Questions on BizDev Link Building
Time to stretch our link building brains into thinking more deeply about link building and its importance to business. Eric Ward helps us define…