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Google Search Quality Guidelines Now Reward Expertise, Authority, Trust
The latest version of Google's "human rater handbook" aka search quality evaluation guide has leaked once again, and gives us more clues into how…
How to Sell Your SEO Plan With 5 Slides in 5 Minutes
You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an…
Social Media Marketing Gone Wrong
Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when perceived to…
Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value
With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and organic efforts.…
YP Adds Social Sharing, Curated Collections to Mybook
YP, the local search site that says its apps and website are used by more than 70 million visitors each month, has updated its…
Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers
In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at hundreds of U.S. search marketers (SEMs) on Twitter…
Organic Search Accounts for Up to 64% of Website Traffic [STUDY]
Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that…
Google Panda: Understanding the Technical Inner Workings
How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in…
3 Tests to Determine if Mobile Ads are Right for Your Online Store
Mobile is big, and getting bigger. But are mobile search ads a good investment for your site? Ask these questions to help determine your…
How to Implement an Engaging Content Marketing Plan for the Finance Industry
How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn't have…