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Harvesting Questions for Content Ideas
Using popular questions to fuel content ideation is one way to unearth keyword ideas. So where and how do you find popular questions for…
Paid Search Peak Times: Gain Hourly Insights About Your Competitors
Taking a deep dive into the number of competitors that appear alongside your ads, as well as hourly and daily costs per click, can…
5 Essential Components of Localized Marketing Strategy for National Brands
Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should make sure…
How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs
With the continuing evolution of social search, you can never know too much about your audience. SEOs should evaluate whether they're being filtered out…
Bob Moog Rocks Google Homepage With Synthesizer Logo You Can Play
Google’s logo has transformed into an analog synthesizer, developed in HTML5 so you can actually play it online, record your own tracks, and then…
5 Common SMB Online Marketing Optimization Issues Solved: Q&A with Lee Odden
SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to big business…
Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry
European antitrust chiefs are offering Google a chance to end the 18-month investigation into alleged monopoly abuses by the company. U.S. senators say the…
Bing Offers 5 Tips for Google Penguin & Panda Victims
Bing Senior Product Manager Duane Forrester posted five tips for webmasters to help diversify their traffic sources and avoid major losses during algorithm changes,…
Google AdWords Auction Insights Reveals Who You’re Competing Against
The new Auction Insights report answers the question about who competes in a given auction. It shows the display URL domain of the advertiser…
SEO, Why You Are Doing it Wrong
Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines. It is…
Google & Link Schemes – Several Shades of Gray
What Google says about link schemes is important to understand. Understanding the gray area between what Google says and what (currently) works is a…
Instagram for Video: Searching for the Next Big Thing
Instagram has been the biggest story as of late, with its lofty $1 billion acquisition by Facebook. Will SocialCam or Viddy be the one…
Record 9.5 Billion Video Ads Were Viewed in April 2012
181 million U.S. Internet users watched nearly 37 billion online content videos in April, comScore Video Metrix reported. Video ads saw another record-breaking month…
Doodle 4 Google 2012 Winner Travels to Pirate Times
It’s the coloring contest that blows all others out of the water. Second-grader Dylan Hoffman of Wisconsin scored a $30,000 college scholarship, a $50,000…
Facebook Privacy Lawsuit Seeks $15 Billion
Hours before its IPO, Facebook was hit with a $15 billion lawsuit, alleging that the social network knowingly infringed on user privacy when it…
Google Chrome Becomes World’s Most Popular Web Browser
Google Chrome overtook Microsoft's Internet Explorer to become the world's most popular web browser for a full week for the first time in its…
Yahoo to Sell Half of Alibaba Stake for $7.1 Billion
Yahoo holds a 40 percent stake in Alibaba, but will be able to reduce this by half. The deal also includes provision for a…
Google-Motorola Deal Gains China’s Approval
Google has confirmed that Chinese authorities have approved its $12.5 billion acquisition of Motorola. The deal is expected to be closed by this Wednesday,…
6 Tools to Manage Your Twitter Followers
Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are a few…
4 Ways to Rethink a Facebook Advertising Campaign
Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm without over-committing…