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Google Officially Debuts “Mobile-Friendly” Labels
After much testing, Google has finally introduced user notifications within search results for mobile-friendly websites.
Supercharge Your PPC Workflow
Supercharge your PPC workflow with these daily, weekly, monthly, and quarterly tasks.
How to Avoid Contributing to Content Bloat
Content bloat is not only horrible for Google, but it's also horrible for users and trust.
Google Discontinues Carousel for Local Search Results
For local categories such as restaurants, hotels, and nightlife, the horizontal Carousel at the top of the page has been replaced by drop-down ads.
A Quick Start Guide to Schema – Your Competitive Edge
Rich snippets can make your search results stand out, improving click-through rate and traffic to your site.
3 Basic Principles of Journalism to Consider When Writing Content for Google
Writing copy doesn’t always come naturally, but there are some basic principles of journalism we can apply to all the content we create to…
Ad Copy – 7 Key Steps for Adding Holiday Sparkle
If you haven't yet put together your holiday ad copy for paid search, or are still working on those final touches, here are seven…
Facebook Quietly Debuts New Local Search and Discovery Tool
The social media platform has made its Places Discovery more useful as a local search and discovery tool.
Panda Audit 101: The Roadmap to Complete Panda Recovery
If you've seen a noticeable decrease in your site's traffic, had your site fail to recover from a Penguin update, or have lots of…
10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates
Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates, raise your Quality Score, and…