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For Better Facebook Engagement, Post on Topics Related To, But Not About, Your Brand [Study]
Facebook shares tips for Page managers looking to increase fan engagement with specific types of content posted to drive different types of engagement. Find…
Google Launches Knowledge Graph, ‘First Step in Next Generation Search’
Three new Google Search features are part of their “next generation search” project, Knowledge Graph. Info boxes, segmented results based on query context and…
Mobile Sites: Choosing an Implementation Process & Strategies
No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the…
Why Your SEO & Social Strategy Should Include Pinterest
You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable…
Google NSA Relationship Secrecy Continues Despite Courts Efforts
Google and the National Security Agency's possibly secret relationship will remain secret. The Federal Appeals Court has upheld the NSA's decision not to release…
Ford Retains Confidence in Facebook Ads as GM Quits
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal…
Life After Google Penguin – Going Beyond the Name
Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you…
Piwik Open Source Analytics: A Primer
With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to…
Make Second Tier Search Engines Part of Your Lead Generation Strategy
Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from…
Social Media Ad Spending Forecast to Hit $9.8 Billion by 2016
Social media advertising revenues in the U.S. will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. Local…
Embattled Yahoo CEO Leaves With $7 Million After 5 Months
Yahoo has their fifth CEO in as many years, as Scott Thompson stepped down in the scandal over his padded resume. Investor hedge fund…
5 Vital Facebook Reports Every Community Manager Should Know
Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your community consumes the stories…
PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in the bigger…
Yahoo Genome Brings Big Data to Advertisers
The big data-driven audience targeting system will combine Yahoo's registration, search, and behavioral data with information from 25 data sources, along with advertiser data,…
A Facebook Search Engine to Rival Google? Users Dislike That Idea [Survey]
A new survey finds 48 percent of respondents dislike the idea of Facebook launching its own search engine to directly compete with Google and…
Facebook’s Instagram Purchase Faces Government Review
Facebook's $1 billion acquisition of photo-sharing service Instagram is reportedly facing delays of several months, as U.S. regulators probe the deal. As part of…
Facebook App Center Announced
Facebook has unveiled plans for its App Center service, which will allow developers to offer their applications to users as both free and paid…
Yahoo Search Market Share Losing Streak Extends to 8 Months
Yahoo’s share of the U.S. search engine market continued to further dwindle in April, continuing a downward slide that began eight months ago in…
How to Get Rid of Unwanted Backlinks
Hit by a Google penalty because low-quality sites are linking to yours? This process will help you conduct a backlink audit of your website,…
5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence
Collecting the right data and attributing it to the right sources will help you understand how SEO impacts your business. Learn how to structure…