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BAM! Optimize Your Campaigns Across Multiple Goals to Further Success
How do you optimize a keyword toward multiple goals? What do you do when a keyword converts well for one action (such as sales)…
Twitter Rebranding: Bird’s the Word, But No Words Allowed
Don't you know about the bird? The bird is the word. Really. The social network formerly known as Twitter shall, from this day forward,…
Google Adds AdMob Mobile App Inventory to AdWords
Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The move brings…
Google Plans for 3D Cities, Trekker View & Offline Maps for Android
Google has unveiled plans to further increase the scope and coverage of its mapping tools, including flying planes over cities to create entire 3D…
Global Mobile Search Ad Spend Tops $3.2 Billion in 2011
The global mobile advertising market was valued at over $5.3 billion for 2011. Of that, mobile search ad spending accounted for just under $3.3…
Matt Cutts Talks Google Penguin, Negative SEO, Disavowing Links, Bounce Rate & More
A recent Q&A session with Google’s Distinguished Engineer covered a wide range of SEO topics – from paid links, to +1s as a quality…
Reverse Engineering Search Engine Algorithms is Getting Harder
Isolating ranking factors to see how changes affect ranking has always been the basis of algorithm testing. After the Panda and Penguin updates reverse…
Google Ups Ad Rotation Period to 90 Days, Offers Opt Out
Power to the PPC people! Google has changed course on the AdWords ad rotation change, following massive outcry from advertisers – including an online…
Don’t Neglect Landing Page Analysis
We often look at effective search engine marketing as keywords, creatives, and landing pages. Too often, marketers neglect landing pages, which is a huge…
5 Key Video Marketing Findings From New comScore Report
The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and recommendations for…
Facebook Adds Mobile Sponsored Stories Options
In response to requests from Facebook marketers, the social network will, for the first time, allow advertisers to buy mobile ads separately. The developments…
LinkedIn: Hackers Steal 6.5 Million Passwords; iOS App Leaking User Info
Professional networking website LinkedIn has run into a pair of thorny privacy issues, after reports emerged that millions of account credentials had been leaked,…
Google Adds State-Sponsored Attack Security Warnings
Google has unveiled a new warning system that can alert users if their account is compromised by a state-sponsored attack. Once warned, users will…
Google Buys Quickoffice to Bolster Google Apps
Google has acquired London-based mobile productivity firm Quickoffice in a bid to bolster its Apps platform. The company said that it had completed its…
Video Boosts Mobile Ad Engagement Rates [Study]
In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who…
Facebook Wants to Welcome Kids Under Age 13 to Social Network
Facebook is reportedly testing out controls that could allow users under the age of 13 to participate in poking, updating, gaming, and all of…
Google Planning New Small Business Service as Part of Local Revenue Push?
Google is said to be planning a new service that aims to attract small businesses. The service will bring all local business advertising services…
What ‘Doctor Who’ Can Teach Search Marketers
What does a 49-year-old television show about a time traveling alien with a British accent have to do with search marketing? There are several…
Mobile Targeting Definitions Every Marketer Must Know
The mobile industry continues to grow and develop its technology and user base. A basic understanding of these essential targeting terms is important in…
Twitter User Insights for Marketers [Study]
The rate of Twitter adoption among Internet users is growing steadily, though those who use the social network are doing so on a more…