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Anatomy of a Successful PPC Ad
Five key ad copy elements will affect your prospects’ decision to click through on your ad, and then once on your page to convert.…
New in Bing Search Results: It’s Qwiki-pedia!
Bing’s search results now feature Qwikis – short, captioned videos that turn text on Wikipedia pages into words that are spoken by a robotic…
SES Toronto 2012 Coverage #SESTO
SES Toronto wrapped up today, after two days jam-packed with sessions covering SEO, content marketing, PPC, social media, local, mobile, video optimization, site optimization,…
Google Updates Hot Searches With Less of What People Are Searching For
Google Hot Searches no longer features the 20 trending U.S. searches. Google has opted to remove 17 of those searches but has added related…
How to Recover from a PPC Test That Crashed & Burned
One of the most important elements of conducting tests – especially ineffective tests – is communication. You need to make sure that all stake…
5 Quick Tips to Help Any Viable Social Marketplace Work For You
Facebook isn’t the be all, end all of social media marketing. The big question marketers should ask is what any space can do to…
4 Critical Things To Know About Facebook Promoted Posts
Facebook’s new promoted posts are an excellent way to buy your way into more news feeds and drive visits to your content. Before you…
Nextag’s Fatal Sense of Google Entitlement
Nextag isn't ranking on Google, so their search results must be biased, argues CEO Jeffrey Katz. But really, creating a compelling website that will…
Internet Ad Revenue Hits Record $8.4 Billion in Q1
The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed since Q1…
Social Shopping Apps Aim to Bridge the F-commerce Gap for Internet Retailers
Social shopping app Glimpse aims to fill in the gaps in data collected by Facebook and retailers themselves by marrying their crawl data with…
Bing Adds Encyclopedia Britannica Answers to Search Results
Bing has announced an alliance with Encyclopedia Britannica that will see the search engine present snippets of encyclopedic information – a brief overview, coupled…
Redesigned Bing Webmaster Tools Rises With New SEO Reports & Data
Bing has unrolled a new update to its Webmaster Tools. The update, nicknamed Phoenix, brings what Bing calls a "new, fresh user experience" and…
Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO
Google’s Digital Marketing Evangelist talked optimization, conversion, and multi-touch attribution to a packed SES Toronto audience this morning. Here are the top takeaways from…
Beyond Google: Tap Into the Alternative Search Engine Data Opportunity
33 million searches take place daily on alternative search sites, outside of the core search engines. Is your company using this wealth of high…
Which Metric Would You Measure if You Could Choose Only One?
In this era of marketing metrics and measurement abundance, it’s easy to get lost in the data. Most marketing teams track and report on…
5 Tips for Writing Winning PPC Ads
How using clear, easy to understand language, as well as vivid, emotional language, plus focusing on the intent behind your keywords, having a clear…
BloomReach Incorporates Real-Time Freshness For E-Commerce Optimization
BloomReach has announced a real-time freshness update to their big data cloud marketing Web Relevance Engine, allowing companies to serve up more relevant, timely…
Switzerland Relaxes Rules for Google Street View
A Swiss court has relaxed the privacy and anonymization requirements being placed on Google's Street View service. Google won't need to guarantee 100 percent…
What to do When Your Split Test Fails
A/B/n experiments are the most common type of landing page testing done by small- to mid- size webmasters. But what happens when your split…
Quality Links & Quality Content: Linchpins of Your SEO Strategy
Building quality links is challenging, but you certainly shouldn't “take what you can get and leave it at that”. The cultivation of quality backlinks…