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Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015
Some organizations are still resistant to having a mobile-friendly website, either because they lack the resources or don’t see the value. If you want…
Examining Search and Social Behavior for Holiday Shopping
Here's a look at some search and social trends that occurred over the past few weeks, with a focus on Black Friday and Cyber…
Avoiding Content Marketing Spam: Content & SEO Culture, Process, Ownership
Before you map your 2015 content and SEO strategy, understand the different types of content that your organization needs, and have processes in place…
How to Prevent Client Failures in SEO Public Relations
Taking the time to prepare your SEO client to effectively speak to the media can help you successfully move out of any SEO silo.
Microsoft Adds Shake & Search Feature to Torque 2.0
Based on consumer feedback, Microsoft has made tweaks to the app and introduced Torque 2.0 for Android phones.
Simple Ways to Maximize Search Traffic Return From Your Content
It’s a lot of effort, but the knowledge that you are creating content specifically to capture key search opportunity will ultimately make that much…
3 Ways Google Penalties Have Pulled SEO Out of the Gutter
You’d think that SEOs would be frustrated and angry with Google, exasperated with clients, and at their wit’s end with the entire industry. But…
Facebook Upgrades Its Search Capability
Later this week, Facebook will roll out an enhanced Facebook Search that will allow users to search for specific posts.
YP Partners With Fandango for Movie Search and Ticket Purchasing
Integrating with big names like Goodzer, GrubHub, OpenTable, and now Fandango helps the former YellowPages.com stand out in the crowded search space.
The Future of Google’s Search Algorithm: Refinement Vs. Overhaul
Does it make more sense for Google to completely change its search algorithm, or to further refine the signals it uses?