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Google U.S. Search Share Hits Record High as Yahoo Falls to New Low
Google increased its stranglehold on the U.S. search engine market, reaching a record high in May, according to comScore. Meanwhile, Yahoo’s share of the…
Responsive Web Design: Introduction & Impact
This (relative) uniformity in mobile user experience would appear to be wonderful for search engines and developers alike. So what is responsive design? Learn…
SEO Effect Keyword Research Tool [Review]
Upon diving into SEO Effect's keyword research tool, two things are impressive straight out of the box: the research tools and the flexibility of…
Twitter Expanded Tweets Now Include Video, Images & More
A new feature could help advertisers enhance their creative messaging on the social platform. Twitter has introduced an updated version of expanded tweets that…
Cookie Crunch: Complying with the EU ePrivacy Directive in the UK
A long Directive requires brands to get "consent" before tracking consumers. If your UK site isn't compliant yet, you've probably got a breathing space…
Google, Facebook, Twitter, AOL & IAB Alliance Aims to Stop Badware
The Ads Integrity Alliance aims to stop malware and counterfeit goods ads, among other threats in advertising, by developing policy and sharing information amongst…
Bing Adds More Yelp to Local Search
Bing and Yelp are teaming up to provide more local information. Bing's U.S. users will see significantly more Yelp data included directly on Bing…
Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon
Facebook will soon launch a service that allows marketers to retarget users and bid in real-time based on their recent browsing activity. Facebook Exchange…
How Facebook Brand Page Media Exposure Affects Purchasing Behavior [Study]
A new comScore report identifies frameworks marketers can use to quantify social marketing efforts and evaluate outcomes. Key takeaways from their research demonstrate the…
Website Optimization Basics
Are your site tasks simple? Is your content easy to read? Are your forms easy to work with? Does your design guide visitors to…
The Five Forces of Keyword Competition
This framework aims to help marketers and SEO professionals easily forecast and understand the competitive intensity and rivalry for a keyword and to also…
Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha
Does Wolfram|Alpha, Bing, Yahoo, or Google boast the best mobile search app for iPhone? We compare features like multitasking, copy paste, voice search, making…
How Much Do Social Signals Play Into Google Rankings?
When it comes to the big black box that is Google, we will never know exactly what's going on. Does Google use social signals…
UK Reopens Google Street View Wi-Fi Investigation
The Information Commissioner’s Office (ICO) has reopened its investigation into Google's Street View Wi-Fi collecting in light of recent revelations that the company was…
Google Pays $18.6 Million Applying for 101 New gTLDs
ICANN today revealed its big list of applicants for 1,930 new generic top-level domains. Google has applied to claim 101 of those new gTLD…
Chuck Norris Facts Featured in New Google Knowledge Graph Easter Egg
Google users are being treated to a variety of fun “facts” about the television and movie actor via the Knowledge Graph feature. Among the…
Analytics Means Action: A Love-Hate Story of Data Dumped
Even though everyone measures, not everyone recommends and takes action. Your job as an analyst is to use the digital analytics to drive the…
Paid & Subscription-Based Keyword Research Tools
Insight into what people search for online is key for search marketing success. While several free keyword tools are available, paid and subscription-based services…
How to Create the Best YouTube Advertising Strategy
Which video advertising option is right for your account? How can you tell if it will go over well with your audience? Learn from…
How Green Does Your AdWords Garden Grow?
Once your account reveals the existence of a high-volume keyword, it’s time to become a keyword ecologist, exploring the habits, habitat, potential, and life…