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Can Facebook Graph Search Disrupt the Google Habit?
Google is useful and the value of Google gets continually reinforced to consumers, day in and day out. Ultimately, a new search habit will…
How to Prepare Your Google Shopping Feed for Google Catalogs
These tips and strategies on how to clean up images (duplicates, pixelated, or lacking), as well as how to write titles and descriptions, will…
Using Footer Links to Diversify Your Backlink Profile
To create a natural and diverse backlink profile, you can make simple changes to fix four common issues: zero relevancy, all links pointing to…
Will the Qubits Crowdfunding Campaign Succeed?
Does the Qubits crowdfunding campaign have what it takes to achieve the $9,000 fundraising goal or more? It’s a great consumer product with a…
Facebook Cuts Social Graph Access, Leaves Yandex Wondering What Happened
Yesterday Yandex launched Wonder, a search app that combines social network search to provide information on things you might like. Three hours after Wonder…
PLAs are Here to Stay: A Few Tips on How to Take Advantage
Now that the dust has settled from Google's transition from free to paid and from the Q4 spike, many of the questions have been…
Google, I Think I Love You … So What Am I So Afraid Of?
What if Google someday decides it no longer loves your site? It stops sending traffic your way, drops your rankings, blocks access to more…
3 Hot Bing Ads Features for 2013 from a Certified Search Nerd
Bing Ads rolled out many new features at a rapid pace in 2012. Gain time, insights, click volume, and conversions in 2013 with the…
Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013
Expect another eventful year at the intersection of mobile, local and search – where change will once again be the constant. Here’s what you…
Google Grants: An Introductory Search Advertising Guide for Nonprofits
Google created the Grants program to allow nonprofit organizations to advertise via the Google AdWords platform. Here's how to get approved, set up and…
Google: Image Search Overhaul Will Deliver Higher Click-Through Rates
Google has announced that it will be rolling out an overhaul to its image search function. This will provide a more prominent display space…
13 New Sessions Added to SES New York 2013
With 55 sessions on topics covering everything SEO, PPC, social, analytics, local, mobile, video, and much more, SES New York 2013 will once again…
Bing Tags Expands to a Larger Audience
Bing is now allowing you to make your tags public. In the past, search results pages you were tagged in were only seen by…
Visual Storytelling: The Key Weapon to Content Marketing
If a picture is worth a thousand words, the story behind it may be worth a million more. Everyone understands and connects with stories.…
Twitter Ads: Are You Wasting Money on Mobile?
A recent desktop vs. mobile device experiment revealed that targeting mobile devices results in a 60% lower conversion rate and a 160% increase in…
Extending Your Google Analytics Functionality With the Application Gallery
Whether you measure your own blog or a host of clients' sites, some of the automation features and additional dashboarding data reporting tools in…
Are Bing Ads Coming to Facebook?
A Facebook-Bing ads partnership would mean a lot more potential targeting options for Bing Ads advertisers. The ability to use a hybrid of information…
Analytics Data Not Populating Into AdWords For Some Accounts
Google confirmed that conversions from Google Analytics weren't properly being imported into AdWords. Campaigns that are relying on this data for optimization such as…
Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders
Between July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoenas;…
Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?
The potential for Facebook’s new Graph Search feature is huge. It is going to take some time (several months at the earliest) to achieve…