Latest stories
27,505 articles, newest first.
The Internet of Things: Enlightening Objects and “Dumb” Machines
I have no idea how to cook a turkey, but when my Wifi-enabled thermometer reaches the right temperature, it sends instructions to my Internet-connected…
Competitive Insights Tools for Paid Search in AdWords and Bing Ads
Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard…
PPC Automation Methods for Retail Search Advertising
Used for things like reporting and recurring tasks, PPC automation helps retailers manage their channels, particularly those retailers with extensive catalogs.
Q&A with Bill Hunt: Secrets from a Search Marketing Veteran
On the eve of his SES Atlanta keynote, Bill Hunt chats with us about how the industry has evolved over the past 20 years,…
Bing Ads Improves Age and Gender Targeting
Bing ads has recently doubled its global coverage of demographic data from search and display behavior, allowing advertisers to better target consumers by age…
StubHub Saves Its Rankings While Opening Up Personalization Possibilities
Online ticket retailer StubHub recently faced the challenge of updating its sites to optimize for mobile without taking a hit to its SEO ranking.…
Baidu Follows Google and Abandons Organic Search Query Data in HTTP
Baidu has followed Google and Bing by abandoning the practice of including organic search query information in the http referrer.
SEO and Strategy Tips for Success with Augmented Reality
Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to…
Is RLSA The Great Equalizer?
With Google allowing marketers to bring their own data to searches with remarketing lists, brands who excel in other areas are able to become…
How a Standard of Practice Can Make Your Search Agency Better
Having a standard of practice demonstrates quality and consistency, both for clients and employees. At the same time, too-stringent guidelines can stifle creativity and…