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Google Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs Fall
Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increase of…
3 Great Methods for Reclaiming Lost Backlinks
Reclaiming old backlinks is the easiest and most efficient link building method you can perform. Learn how you can reclaim backlinks from pages that…
Author Rank, Popularity, Authority, Social, Ranking? What’s the Tie?
Now is the time to reach out to authoritative sites and individuals to establish relationships. Offer value. Make thoughtful comments. Present reasonable arguments. By…
The Year in Search & Social Marketing: Highs & Lows of 2012
Everyone loves the thrill of victory and the agony of defeat. Let's take a trip down memory lane to review the winning and losing…
Google UK Search Market Share Dips to Lowest Level in 5 Years: 88%
Google controlled 88.35 percent of the search market in December, down from 89.12 percent the month before and down from 91.15 percent in December…
Google Rolling Out First Panda Refresh of 2013 Today
Beware the Panda. According to a tweet from the official @Google Twitter account this morning, a new data refresh is rolling out today. This…
Google Chrome to Encrypt All Searches
Google's Chrome web browser sends search results from its Omnibox - the box used to type in URLs - to Google. Now the web…
Social Media Link Building
Social media is all about relationship building and increasing visibility for your brand. We evaluate which networks/platforms have value and which don't, some good…
SEO Reporting: How Much is Too Much?
SEO reporting can definitely drag on productivity, so where does one stop? Should you take a minimalist approach, keeping things actionable and getting on…
3 Key Themes From Q4 Paid Search
Q4 2012 reports from Kenshoo, Marin, and Covario show strong volume, traffic, and conversions; mobile and tablet traffic levels hitting all-time highs, and that…
Bloggers: Making Spammers by Avoiding Spam?
It’s easy to discount guest posting as a legitimate practice because of the scammers trying to manipulate the SERPs. This doesn’t mean all guest…
Google Celebrates Martin Luther King Jr. Day With Annual Doodle
As they have for the past 7 years, Google honored Dr. King with a new Doodle. Coloring the Google logo in a mosaic-like pattern…
How the Gun Control Debate is Impacting Search Results
In the aftermath of the Sandy Hook shooting, overall interest and searches for gun control spiked greatly in December, results escalated to an even…
On-Page Optimization for Multilingual Sites
On-page optimization is a crucial step in your multilingual SEO campaign. Here’s how spending a little extra time optimizing your keywords, organizing your domain…
Google: 224 Million ‘Bad Ads’ Disabled in 2012
Once again, the Google AdWords team has reported on its continued efforts to eliminate bad AdWords ads. This year, they've released an infographic that…
Bing Further Bolsters Social Results With 5x More Facebook Content
In the wake Facebook unveiling Graph Search, Bing is now adding more Facebook data into its social sidebar results. Bing has added status updates,…
7 In-House SEO Initiatives for 2013
Ready to nail down your day-to-day and big picture SEO to-do lists for the New Year? Make sure you prioritize the rel=author tag, mobile…
Justifying Smartphone PPC Spend as Tablet Results Soar
Tablet ownership is growing month-on-month in the U.S., UK, and other markets. Various surveys show tablets are accounting for roughly 20 percent of PPC…
Google Shopping: Why PLAs Aren’t So Bad for Merchants
While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here are a…
YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings
VEVO is both the number three video content property by unique viewers and the top YouTube Partner Channel by unique viewers. So, VEVO is…