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Local

Bing Redesigns Maps for Better User Experience

Based on user feedback, Bing has developed fresh updates for Maps.

By Yuyu Chen · 07 Jul 2015

PPC

Using Third-Party Data for Smarter Digital Marketing Strategy

Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by region, is…

By John Gagnon · 07 Jul 2015

SEO

Simple SEO Mistakes That Can Cause Damage

Because search engine algorithms change so often, it's crucial for every SEO to monitor and analyze the evolution of those updates.

By Jennifer Van Iderstyne · 07 Jul 2015

SEO

5 Misconceptions About Link Building That Are Ruining It for Everybody

Link building is still a viable SEO strategy, but because of changes in the way Google ranks sites, tactics must be updated to see…

By Jayson Demers · 06 Jul 2015

SEO

Becoming Linkable: What Would They Link To?

When developing link building strategies it is very interesting to see what particular websites have already linked to in the past.

By Peter Van Der Graaf · 06 Jul 2015

Video

6 Things to Watch for When Starting AdWords for Video

If you're thinking about adding video to your PPC strategy, you're not alone! Here are some tips for easily adding video to your AdWords…

By Pauline Jakober · 03 Jul 2015

Content

How SEOs can Benefit From the Crossover Between CX, UX and SEO

No matter what your role as an SEO, you probably work with people focused on both the customer and the user experience. Here's a…

By Brittney Sheffield · 03 Jul 2015

Industry

Yahoo Powering Search Results with Google

Since Yahoo loosened the restrictions of its partnership with Microsoft last April, the company seems to be testing out Google powered search results.

By Emily Alford · 02 Jul 2015

Content

Toyota Partners with Google Places for Local Targeting

Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers.

By Emily Alford · 02 Jul 2015

Events

SES Atlanta – The Southern Sweet Spot of Search Events

Join us at SES Atlanta, where we'll feature SEO and PPC talks by Newell Rubbermaid, Aflac, The Home Depot, The Atlanta Hawks, CNN, and…

By Jewells Chambers · 01 Jul 2015