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Valentine’s Day 2013 PPC Tips
February 14th is just around the corner. That means it’s time to get your PPC campaigns in check for Valentine’s Day. Here are the…
Is Super Bowl Advertising Money Well Spent?
The Adobe Digital Index analyzes the consumption patterns of sports-related video content across devices and how web traffic is impacted by television advertising around…
The New SEO: Search Marketing Integration
The days of SEO as a distinct, independent discipline are numbered. SEO is fast evolving into a more creative, diverse, and challenging profession. Here’s…
How to Create ‘Passion Pieces’ That Inspire People to Link
No one links to boring pages. Yet some of the most important pages that tell the story of a business are as dull as…
Google Catalogs Design Tips: How to Best Showcase Your Products
This guide reviews the differences of digital vs. print catalogs, offers tips on how to best present your products on Google Catalogs, and explains…
2013: Tipping Point for Mobile Ad Monetization
Display ads, localized info, and deals will be critical for successful mobile monetization. Marketers who tailor their ad campaigns based on device and develop…
Why & How Google Hands Over Users’ Data to Governments
When Google is able to, it notifies users that someone has come knocking for their information – whether it's search query history, Gmail messages,…
Twitter: Government User Data Requests Grow, 81% From U.S.
Governments from around the world made 1,858 requests for Twitter data during the second half of 2012. That is compared to the first half…
Google+ Tells Businesses Using AdWords Express Will Grow Followers
Looks like Google is once again trying to sell local business owners with a Google+ page on the idea that AdWords Express will deliver…
Yahoo Grows Search Revenues, Paid Clicks, Profits
Quarterly search revenues climbed by 4 percent year-on-year, while paid clicks climbed by 11 percent over the same period. Yahoo's display ad revenue was…
Marketers, Consumers Favor Email Over Social Media [Report]
Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective…
Rio SEO Integrates Social Sharing, Search Marketing Tools
The combined suite of software, now renamed to Rio SEO Social Media Suite, includes three products that assist with large-scale, social-sharing campaign analysis, as…
Google Faces Safari Tracking Lawsuit in UK
Twelve plaintiffs have banded together in the UK to file a lawsuit against Google, which could open Google to damage payments – not just…
Competitive Analysis: How to Become an SEO Hero in 4 Steps
Spending time understanding and tracking trends in your competitive landscape will positively impact the metrics you care about. And sharing both the traffic and…
How to Use Google Analytics Advanced Segments
Advanced segments are the tool that expands the repertoire of possible Google Analytics analysis up to near-unbelievable levels. If you want to know anything…
Make the Most of Your Social Media Interactions: 9 Tips
If you really want to optimize your social media strategy, some discovery, planning, and measurement must take place. These nine tips will show how…
SEO Recruitment Tips For Employers & Candidates
Recruitment is a make-or-break activity for SEO teams. Recruit the right person, you’re golden! Here’s how employers can find a great SEO without paying…
Unruly Launches Tool to Predict ‘Shareability’ of Video Ads
Unruly ShareRank allows advertisers to optimize their content marketing strategy by calculating the amount of earned media their videos are likely to attract across…
Keys to SEO: Content & User Experience – Interview With Bing’s Duane Forrester
SEO is leaving behind its history of being a bunch of tactical executions and becoming more of a high-level strategic affair – one that…
Is Your Quality Score Costing or Saving You Money?
When it comes to AdWords Quality Score, everyone knows from best practices that increasing this magic number is beneficial for rankings and can lead…