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Google Kills Instant Previews, Adds New Drop-Down Menu to Search Results
Google Instant Previews, which gave searchers a sneak peek of a website by hovering over a magnifying glass icon, has been removed due to…
Top Google Website Optimization Resources
From Google's Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here's a great collection of website optimization tips,…
How to Create a Mobile Content Strategy
Your content strategy must meet your users' needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar…
Video Ad Views Hit All-Time High: 13 Billion
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while…
Here’s What Google’s Labeled Search Results Could Look Like in Europe
The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation. The EC also…
New Google Analytics Interactive Tool: Customer Journey to Online Purchase
The new Google Analytics Customer Journey to Online Purchase tool lets you interactively explore the typical online buying behavior of your site's visitors and…
Google Doodle Spotlights Ella Fitzgerald
The "Queen of Jazz" is in the spotlight today on Google's homepage. A colorful Google Doodle pays tribute to Ella Fitzgerald, who was born…
Rise of the New School SEO Professional
There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery channels. How…
10 Vital Steps to Building Social Influence
Most seek to build influence; measure influence; and yes, some will even attempt to sell influence. Yet, few will achieve action-inspiring influence without planning…
International Expansion: Break Down Barriers With Google+ Hangouts
Expanding internationally is extremely challenging.you have to deal with different time zones, languages, and cultures. Google+ Hangouts can help break down the barriers separating…
Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon
Competing with the big names can be challenging for any SMB. Video can be one of the easiest ways to market your business to…
Using HARO to Create Fresh, Compelling Content
Being a reporter on HelpAReporter.com can be a source of great well-crafted stories, quotes from company CEOs, and opinions from recognized experts that are…
Yahoo Bing Network: New Details on Searchers Not Using Google
ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally, these searchers…
Guy Kawasaki Talks Content Marketing, Social & Google+
With so many sources of original content, it's getting increasingly difficult to stand out from the crowd. You have to create, curate, and share…
Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.
Marketers must tailor their mobile ad strategies to reflect each country’s distinct mobile user populations. This includes considering varying search patterns, timing, and device…
Quora Best Practice Tips for Brands
Quora ranks questions and answers by user engagement. Social media metrics on this platform center around the number of followers, views, votes and shares…
How to Get Over the One Hurdle Keeping You From Creating Awesome Content
How are you adding genuine value to your audience? This is the question you must answer if you want to consistently and repeatedly create…
How to Diagnose the Health of Your Social Media Strategy
What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan? What are others saying about…
800 Best SEO Posts of the Last 4 Years
Have you ever thought which of SEO and marketing websites statistically provides the best content? Or if what people on these sites write about…
Product Listing Ads: How to Maximize Your Returns
Product listing ads can be deceptively easy to set up, but there are still simple steps to take to make the most of them.…