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SEM stats: 10+ of the best from this week
Full disclosure: this may not be as ‘weekly’ as the headline suggests, nor will I be able to promise as many as 10 stats…
Five reasons why visitors will abandon your website
As clickbait becomes a common marketing tactic, some extremely frustrating user experiences are being used to convince visitors to stay on a website or…
How do I get sitelinks to appear in my site’s search results?
The first thing I had to figure out when asking this question was, what the heck do you actually call the links that appear…
How beacons and mobile wallets can improve customer experience
Here are some suggestions when considering the deployment of beacons in your stores.
Seven common uncertainties in PR and how to overcome them
SEOs really have to understand online PR to be truly effective at link building. But PR is a whole different discipline...
How to get the most out of Yahoo Gemini
Here's why search marketers that are currently refining campaign strategies in anticipation of the upcoming holiday shopping season should consider using Yahoo's Gemini platform.
Do you have to come first in search anymore?
What position do you want your business to appear in search engine results pages (SERPS)? Number one? All of them? Alright calm down, you…
Google Shopping: three updates to be familiar with this holiday season
In anticipation of the holidays, Google has made several enhancements to Shopping Campaigns and Product Listing Ads (PLA) to help streamline the experience.
How to find linkable assets on large enterprise sites
Today I’m going to cover an important portion of the research phase: how to efficiently find linkable assets on any site, even large sites…
What mobile users really want from a business’s website
Today's consumers expect a responsive and user-friendly mobile website. Does your brand's mobile site offer an engaging user experience?