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What is an authority website and how can I become one?
An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted…
Should you audit your disavow file?
When should site owners initiate an audit of their disavow file, and how can they effectively execute this process to appease Google and improve…
Elite SEM maintains perfect record at U.S. Search Awards
Elite SEM was the big winner in Vegas, having won the "best large agency" award for the third straight year. But with 21 other…
How long tail keywords can drive traffic in organic search
Instead of screaming their messages at customers, marketers can benefit from the more subtle, understated organic search, which is driven by long tail keywords.
Tips for understanding and designing optimized landing pages
Here we will emphasize the importance of having a quality landing page and suggest tips for design optimization to support SEO and PPC campaigns.
Search Engine Watch: a note from the new Editor
Hi, my name is Christopher and I’m the new editor of Search Engine Watch. I assume you’re all applauding at home.
Five things your CMO should know about generic top-level domains and dot brands
New domains have the potential to change what consumers expect from the Internet. Since dot brands allow greater security, data collection and UX, the…
How the use of sub-domains can harm your search rankings
Sub-domains are a common tactic for lots of brands, but as the examples will show here, this strategy can lead to conflicts.
Personalization Helps Amazon Prevail
It's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization to be the…
Paid Search Budgeting Tips: Avoiding Budget Horror Stories
Whether you use Bing Ads or Google AdWords, these suggestions can help you avoid common grievances that can arise while planning and managing budgets…