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How Is Automated Conversion Optimization Possible with Google?
Using the patent for "User Path Abandonment Analysis," this examines how Google processes data from user paths, AdWords Quality Score, and discusses the development…
Allrecipes.com Sees Increased Engagement Despite Polarizing Redesign
Allrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the company has…
Being outranked by a scraper site? Google says it’s your problem
Google has recently stated that, if sites are outranked by others copying their content, it means there's a problem with the original site. Is…
Seven ways you might be losing out on search rankings
Consider these solutions for optimizing SEO, if your site consistently struggles to rank for targeted searches in spite of all other efforts to comply…
Avoid Blocking CSS and JavaScript for Suboptimal Rankings
Following its announcement about crawling JavaScript and CSS files, Google released a free tool that can test and solve SEO robots.txt related problems and…
Which Ranking Factors are Important for Mobile Sites?
Mobilegeddon doesn't seem to have had the impact some predicted, but a new study shows some small changes in the mobile search rankings.
How to Use Google’s New Customer Match Feature
The latest advancement in personalization, Google's new Custom Match feature will increase ad targeting potential. How can marketers effectively use this tool to their…
Is Your New Content the ‘Right’ Content?
Successful content expansion is not measured by continuous efforts to churn out whatever is trending. Rather, it entails a thorough analysis of your target…
Why Effective SEO Isn’t Simply About Creating Great Content
It's been argued that SEO is simply about creating great content, but there's much more to it than that.
How Manual Citation Building Compares to Automated Listing Management Tools
Citation building is an imperative process for local SEO. This can help you determine whether automated listing management tools or a manual approach will…