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How I spied on 3 competitors’ Google Ads without an account or paid tools
I used Google’s public ad library to compare Beehiiv, Mailchimp and Flodesk’s sales pitches, offers and calls to action. Here’s how to do the…
Google wants travelers to book hotels without leaving Search
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
Google Trends for keyword research: What our 4-country test revealed
How to use Google Trends for keyword research before you act on it
Google tests new clickable anchor text in AI Overview that redirects to AI Mode
Google is testing clickable anchor text within AI Overview that redirects users to AI Mode instead of a webpage, another sign of Google pushing…
Google drops free listings and carousels from the European Economic Area
Google has removed free listings and product carousels from the European Economic Area as part of its Digital Markets Act compliance, with EEA countries…
Google tests new design for last two sponsored results
Google is testing a distinct design for the last two sponsored results, part of its ongoing series of sponsored ad design experiments."
Bing tests removing favicons from sponsored results
Bing is testing sponsored results without favicons, showing just the website name and URL a design choice that may reduce brand recognition for advertisers.
Google AI Mode now sends users directly to retailers instead of the free listing panel
Google AI Mode is testing sending users directly to retailer websites instead of opening the free listing comparison panel, raising questions about visibility for…
AI SEO tools for small business: 3 free options I’d start with
Google and Microsoft offer useful AI features for understanding search traffic and visitor behavior. Here is what they can help you fix, where access…
3 AI visibility tools for small agencies, with 2 free options
Google Search Console and Bing Webmaster Tools offer free AI search reporting. We compare their coverage and limits with HubSpot AEO, a paid option…