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Reciprocal links in SEO: when linking back becomes a problem
Two websites can recommend each other for good reasons. Here’s how to tell when a useful connection has become a link exchange you should…
Google Homepage Tests “+” Button for AI Mode on Mobile
Google is testing a “+” button on its mobile homepage that gives users quick access to AI Mode, image creation, photos, camera, and files.
3 best SEO MCP servers for Claude I use daily
Three official connections for retrieving search results, keyword reports and backlink data inside Claude.
Codex users question Astra’s value as paid allowances run dry
OpenAI’s published rates put standard Astra at 2.5 times Sol’s token cost, while subscribers dispute how much work their plans actually buy.
22 black hat SEO techniques to avoid, ranked by potential damage
Mass-produced content, manufactured links and deceptive pages can leave a business with a much larger cleanup job than its SEO budget allowed for. Here…
Claude Code’s Projects beta lets Claude manage the other Claudes
The redesigned workspace gives Claude a coordinator role, with access initially limited to selected Pro and Max subscribers.
Google adds Dive deeper feature to Discover feed
Google is testing a new 'Dive deeper' feature in Discover that surfaces related stories, community reactions, and original reporting, starting with video content.
Google Wants Highly Satisfied Chrome Android Users to Boost Its Play Store Rating
Google is testing a Chrome Android app rating prompt that asks users to rate the browser on the Play Store. The test targets highly…
OpenAI and Microsoft saw the publisher traffic problem coming, court filing says
Newly unredacted material cites internal messages, executive testimony and Microsoft data showing steep click-through declines for news sites in Copilot compared with traditional Bing.
Google’s bot crackdown is messing with your SEO reports
Sistrix confirms slower data collection, while Nozzle reports a sharp reduction in the Google results it can retrieve.