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Eight platforms helping small businesses in digital transformation
A list of online tools that are easy enough to master, affordable for modest monthly budgets, and will propel your business towards digital transformation.
Turning reviews into opportunities for reputation and SEO impact
Consumers are most likely to search for a local business on Google or Yelp and pick a winner based on those reviews and ratings.…
The content renaissance: More than the demise of cookies
Upper-funnel branding and mid-funnel awareness will define brand success in the coming years, begging a strategic pivot to content and context today.
The relation between ecommerce, SEO and SEM
Every brand’s needs are different and require a unique combination of SEO, SEM, and ecommerce. Marketers assess a brand’s goals and capabilities to determine…
A comprehensive guide on using Google Trends for keyword research
Google Trends can be a powerful tool for digital marketers. The 11 best ways you can use Google Trends to find relevant, trending, and…
Five ways to use machine learning in digital marketing
Intelligent machine learning applications can be used to increase the outcomes of digital marketing implementations.
Smart Bidding: Five ways machine learning improves PPC advertising
Thanks to Google Ads' machine learning capabilities, its Smart Bidding feature lets you take the guesswork out of PPC campaign management. You can optimize…
A small business’ step-by-step guide to dominating local search in 2021
Incorporate local SEO techniques into your marketing strategy to increase online visibility for local search.
Solving the agency search intelligence gap
How can agencies fill the voids in their search intelligence? Ian O’Rourke, CEO, Adthena, and Stephen Davis, Global Product Leader for Media Intelligence, Kantar…
Image SEO: Best practices and tips for optimization
MavTek Inc.'s Sr. SEO Analyst shares some key image SEO tips and best practices to help you use images as an asset in your…
Seven enterprise SEO strategies and tactics that really work
LoudGrowth's Founder shares the top enterprise SEO strategies that boost your website rankings and drive results.
The future of Google and what it means for search
Croud's Organic Strategy Director discusses the future of Google, right from Google's antitrust lawsuit to Apple as a future rival, and more.
Semantic search drives expanded outreach to potential customers
To reach potential customers, retailers must connect with those already interested in their products. Semantic search helps broaden the net to maximize interest.
Five tips to maximize profits as an affiliate marketer
Affiliate marketing is becoming tougher than ever - even seasoned marketing experts are hopping on the affiliate train. How will you come out on…
Taking your SEO content beyond the acquisition
Creating effective “SEO content” is all about mindset. Is the generic mindset SEOs often indulge in preventing us from creating effective content?
Leveraging customer data and AI to drive ecommerce growth in 2021
Qubit’s Chief Revenue Officer Tracey Ryan O’Connor discusses pandemic-related ecommerce growth and the takeaways brands should consider this year
Five ways to use VPN in digital marketing
Virtual private networks (VPN) ensure a private and secure connection, but marketers can also benefit from utilizing their worldwide server infrastructure
Eight simple steps to write epic product descriptions that boost conversions
A well-written product description plays a major role in moving customers through your sales funnel. We have broken down techniques to write epic product…
Five hacks to enhance your organic CTR and rankings in SERPs
Want to improve your organic CTR without content creation or link building? Use these five strategies today to generate more site traffic while boosting…
How to create an XML sitemap and submit it to Google
Detailed information on sitemaps and the benefits of using them. This article covers how to properly create an XML sitemap using different tools and…