Google has updated its guidance on using generative AI content on websites. Google now advises users to check every piece of AI-generated content before publishing it, to ensure accuracy and trustworthiness.
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Google wrote: “When creating content for the web, focus on accuracy, quality, and relevance, especially when automatically generating the content. Keep in mind that generative models don’t retrieve facts but predict a likely sequence of words based on their training data. Because of this, generative AI outputs may contain inaccuracies (also known as hallucinations). It is critical to manually fact-check and review all AI-generated content for accuracy and trustworthiness before publishing.”
Why did Google update this documentation?
Google stated that it updated the help documentation to keep it in sync with presentations used at its developer events. Google previously updated this document back in October 2025.
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