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Introducing a new real-time marketing metric: ‘EvE’ (effort vs engagement)
Does the world really need another metric to measure performance? Unfortunately, I think we do, as one of the biggest issues in marketing is…
Does native advertising really work?
I’ll lay out my stall straight away, I don’t particularly like native advertising. However, I’m seeing this as an exercise in trying to dispel…
Competition time: win tickets to Connect, our two day search event
Search Engine Watch has launched a brand new search event, Connect, taking place on the beach during 4-5 February 2016 at the Ritz-Carlton Key…
What do you need to know about ‘responsive content marketing’?
Content itself will soon be responsive . Text will actually change depending upon the device. Content will adjust automatically just as a responsive website…
Why companies create content – Part one: to create and change perception
There's a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in the first…
Google integrates Panda into the core ranking algorithm
Google has made Panda part of its core ranking algorithm, meaning that it will be paying more attention to site quality signals than ever…
US display ad spend will overtake search ad spend in 2016… wait, what?
In news that will possibly contradict what you assumed about display advertising, in 2016, digital display ad spending will surpass search ad spending in…
Should you be paying more attention to DuckDuckGo?
I took a look at some of our own client’s data points to see how this search engine was performing and provide my own…
International domain structures and SEO: what works best?
Businesses with multiple sites across different countries have a number of decisions to make on how they structure their various sites.
Three off-the-beaten-path ideas that PPC pros should think about in 2016
Here I'll be showing you three areas you may not be thinking about, that ultimately impact your customer’s journey – even though they’re a…