- 5
- articles
- 2015–2016
- on Search Engine Watch
- Content
- most covered
Author
Danny Chadburn
2016
Content
Why companies create content – part three: to answer customer questions
Here we'll explore how companies can best construct content to respond to the frequent (and not so frequent) queries that…
Content
Why companies create content – part two: to gauge public opinion
Following on from Part One of this series where the topic of influencing brand perception was discussed, this new instalment looks at how…
Content
Why companies create content – Part one: to create and change perception
There's a lot written about how to plan, publish and promote content, but much less on the reasons for doing…
2015
Social
How the UK’s top retailers are using social this Christmas
Christmas is a time for sharing - at least that’s what the social media teams of some of the country’s…
Content
How successful were publishers jumping on the James Bond publicity bandwagon?
Publishers used James Bond’s latest adventure Spectre for their own content marketing efforts. Here's how they performed.