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Q&A: Avinash Kaushik – a Connect sneak preview
We are honoured to welcome Avinash to speak at our brand new search event Connect, taking place on the 4-5 February 2016 at the…
The importance of relatability in social media marketing
Do you own a small business? If so, you’ve likely been told by a marketer, a customer or even a relative that you need…
The power of evergreen content for SEO
In this post I'll explain what evergreen content is, look at some examples and stats from Search Engine Watch, and demonstrate how the creation…
What do you need to know about Voice Search?
In the last six years of owning a smartphone and all of its intrinsic technical bells and whistles, I have used its voice recognition…
Twitter’s mooted 10,000 character tweet limit reflects its personality crisis
The short story is that Twitter is likely to roll out longer tweets by the end of Q1, that there will be a ‘read…
Why do brands pay lip service to social media?
I recently stumbled upon a study by Sprout Social, which explored how responsive brands are on social media channels. The short answer is that…
Four simple paid search resolutions for 2016
With paid search, the New Year is a great time to reflect on things to improve with your campaigns. Here are four easy resolutions…
Eight quick and easy user interaction hacks to boost your SEO performance
User experience is increasingly important, and your site must continue to engage and satisfy the user, in order to make their online journey as…
Three simple resolutions on how to do better SEO in 2016
If all of your New Year’s resolutions seem a little too ambitious, at least resolve to take your digital marketing at least one step…
Happy Holidays! See you in January
As Search Engine Watch sets its out of office reply to ‘can’t talk, too busy crying because nobody bought me Poe Dameron’s X-Wing’ all…