Latest stories
27,206 articles, newest first.
Matt Cutts: Google Didn’t Make Panda & Penguin to Force People to Buy Ads
Are algorithmic updates created solely to force webmasters to buy ads and increase Google's bottom line? While it's no conspiracy that Google wants to…
Defining Authorship: The Difference Between Contributors and Guest Authors
Many people are missing the point of authorship. Strong authors who pass great Author Rank won’t be people who simply blog a lot, all…
5 Steps to Create a Website That Both Your Customers & Search Engines Will Love
A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers. Here are 5…
2 Underutilized Opportunities for Schema on Your Website
Want to make your website's listing stand out from others within increasingly limited search engine real estate? Two schema.org protocols – breadcrumbs and person…
Twitter May Launch Retargeting for Advertisers
Although Twitter hasn't confirmed the feature, those said to have knowledge of the matter say it's coming soon. With all of Twitter's advertising options…
A 5-Step Plan to Increase Brand Awareness Using the Google Display Network
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media…
13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships
Getting the most out of Twitter without Twitter getting the most out of you is a daily challenge for consumers, journalists, media, and brands…
6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand
Social media offers unprecedented access to cultivate relationships with customers, one at a time. For those who seek to build sustainable brands, social media…
How to Use Twitter’s Vine App
Whether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply share things…
Google Updates Data Highlighter, Launches Structured Data Markup Helper
Google has announced two new structured data features. Google has updated the Data Highlighter, which now covers eight types of structured data. Also, the…
Is it Time to Take a Machete to Your SEO Strategy?
Has your site been subject to a steady decline in organic search traffic? Or even hit by a penalty? Either of these are likely…
Google Search Adds Nutritional Facts on 1,000 Fruits, Vegetables, Meats & Meals
Google has launched a new nutrition search that provides accurate and up to date information on a wide variety of food and drinks, such…
Animated Google Petri Dish Logo Honors Julius Richard Petri
The Doodle features six Petri dishes in the Google colors. When you click for the animation, you see a hand swapping each dish, and…
Beating a Dead Penguin
With the launch of Google Penguin 2.0 behind us, it seems the majority of folks managed to survive the challenges of Penguin with minimal…
How to Focus & Amplify Your Personal Brand
If you've completed all the SEO basics of personal branding and set up your Google authorship tags properly it's time to move on to…
Yahoo Local: How to Set Up & Optimize Your Business Listing
Although Yahoo is no longer the search engine giant it once was, Yahoo Local is a great supplement to your online local strategy. Follow…
Yandex: Queries Now Influence Search Results, Suggestions ‘Within Seconds’
Yandex has now rolled out their second-generation personalized search program. In real time, a user's search session will influence the search results they see…
New Bing Integrated Search App Coming With Windows 8.1
New features are coming in Windows 8.1. Once such feature is a new global search, powered by Bing that provides a "view of many…
YouTube Slow Motion Tool Helps Turn Videos Into Epic Moments
Although videographers understand the benefits of using slow motion, an effect in film-making whereby time appears to slow down, marketers will want to understand…
Facebook Launches Verified Accounts for Brands, Businesses, Public Figures
Facebook is getting into the verification business. The blue check mark identifying verified pages and profiles will appear in timelines, stories, search results, news…