Latest stories
27,206 articles, newest first.
Google’s Matt Cutts Issues New Warning on Advertorials & Paid Content
Advertorials have been popping up on websites more frequently over the past year or two. Google could penalize your site if you don't make…
Disavowing Links? Google Says Use a Machete, Not a Scalpel
Rather than trying to pick out individual bad links, Google says webmasters should disavow links from an entire domain. While the machete approach may…
Google Analytics Streamlines Goals
The Google Analytics team announced a new, more streamlined way to measure your goals. From the visual layout of the interface, to setting up…
Backlink Monitoring: Keeping Track of Your Existing Links
Monitoring which links are removed and which links are altered over time allows you to take action before Google does. Here's how to effectively…
Protecting Your Online Brand – Don’t Forget Your Nicknames
One big risk for businesses is the "hijacking" of their brand name in online searches. And domain name squatting isn't going away as long…
Creating an Ad Optimization Roadmap
This optimization cycle offers a suggested timeline and recommended actions to take to ensure that the best possible ad is running on your behalf…
Global Online Payment Methods
Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your…
Bing Launches Sitemap Plugin, Ads Traffic Quality Center, News Carousels
Bing has been busy in recent days. The search engine has announced that the Bing Sitemap Plugin is out of beta. Bing Ads advertisers…
Use Google Search to Find Your Photos
Google+ users have received an update with how Google Search interacts with their photos, and the photos of friends, while signed into Google+. To…
Blekko’s New Search Results Aim to Take the Guesswork Out of Intent
Blekko says the new search results empower users to get to the best content for any given query, rather than scanning through a list…
Google Penguin 2.0 Casualties: Why Sites Got Hit
It's now been one week since Google Penguin 2.0 went live. Google's Matt Cutts promised the new generation of Penguin would go deeper, and…
SEO Reporting & Metrics: How to Prove Progress
How do you set up your SEO data, metrics, and reporting to prove progress and set the stage for the subsequent month? How do…
Meet the New AdWords Flexible Bid Strategies: When to Use Them & What’s Missing
These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available…
Twitter Vine: How 5 Brands Make the Most of 6 Seconds
Kicking around the idea of starting Vine for your brand? How should your brand use Vine? Take a look at some brands that have…
Europe to Demand Further Search Concessions From Google
European Competition Commissioner Joaquin Almunia addressed the European parliament yesterday and said that Google's proposed changes to its search aren't good enough, and that…
Yahoo Wants to Buy Hulu
Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million…
BuzzFeed & CNN Hook Up for YouTube Channel
Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed has announced plans to beef up efforts to create more viral video…
Google Facing U.S. Antitrust Probe Over Display Ad Sales
The U.S. Federal Trade Commission is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how it handles…
Twitter Lead Generation Cards Let Advertisers Collect Email Addresses
Select advertisers can now build their email marketing list right in Twitter. The "Lead Generation Card"is a new feature in Twitter’s advertising arsenal, and…
Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]
Forty-nine percent of marketers surveyed in Social Media Examiner's 2013 Social Media Marketing Industry Report consider Facebook to be their most important social media…