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11 biggest SEO trends and events of 2015
To help unpick the tangled web of news-stories and trends are a selection of expert contributors, who will expand further on the biggest events…
Intelligent content creation in 2016: engagement and experiences
There has been a shift away from creating content for contents’ sake and a much greater emphasis on the value of creating content with…
SEW’s 10 most popular articles of 2015
Yesterday we brought you the 10 most popular articles by Search Engine Watch's guest writers, now it's time to list those produced by our…
10 of the most popular SEW guest articles from 2015
A compilation of the most popular articles from Search Engine Watch guest contributors in 2015.
Comparison sites dominate UK online financial services market
Price comparison websites still dominate the UK search rankings for financial products, though more 'traditional' brands are beginning to fight back.
Dedicated thank you pages are no longer optional for PPC
Are there technically ways to get around having a dedicated Thank You page on your site? Sure, it's come time to quit taking short…
Three ways we failed at B2B PPC in 2015
Nobody’s perfect and heck, let’s be real, B2B PPC can sometimes be even more challenging and have even more gray areas than B2C.
Is Penguin 4.0 coming in March 2016?
In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.” I’ll be the first…
How US consumers are researching holiday gift ideas in 2015
With Google estimating that 30% of all online purchases now happen on mobile phones, this holiday season will see retailers fighting for shoppers’ attention…
How the UK’s top retailers are using social this Christmas
Christmas is a time for sharing - at least that’s what the social media teams of some of the country’s biggest retailers want you…