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How hacking hurts your website’s ranking in search results
It’s not enough to create a great website and leave it set. A healthy website requires ongoing maintenance. A major part of this is…
Customer journey from search to checkout – Star Wars: The Force Awakens tickets
In which we take a look at the experience of searching for a product, looking at a brand's paid search ad for the item…
How healthy is your location data?
I doubt that many brands spend much time thinking about data health. It's not the sexiest topic in our industry, and its importance is…
Six things I learned launching a MarTech startup
In February 2015, two co-founders and I launched Phrasee – a subject line optimisation company – and little did we know we were embarking…
App interstitial ads: what Google’s crackdown means to you
You may remember a few months back, Google mentioned that by showing giant, screen-covering ads for your app to mobile visitors it may lead…
Why you shouldn’t forget to update your Universal Analytics tracking codes
With Google announcing that it will be retiring its classic Analytics, if your sites and apps are still using old and outdated tracking codes…
Click-through rate (CTR) might beat PageRank for Google’s top search results
If we assume, as the joke goes, that the best place to hide a dead body is on page two of Google, we can…
26 content amplification triggers to help increase engagement
There’s so much content out there these days that it can be difficult to cut through the noise. You really need to go the…
Spotlight: DuckDuckGo’s Gabriel Weinberg
DuckDuckGo doesn't collect user data, which appeals to people as ad blockers grow. But the search engine's founder knows it'll take more than privacy…
How links could be online marketing’s most important KPI in 2016
I have noticed an increasing trend during the second half of 2015, the recognized importance of links within online marketing by those outside SEO.