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How to completely dominate Google’s first page
See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, there will always be someone trying…
Exploring the correlation between social media and search rankings
Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with…
12 good, bad and ugly web design trends for 2016
So what have we got going on in 2016? More of the same, some innovative new techniques, and one or two surprises, as well…
The power of nothing: three lessons from Cards Against Humanity and the killing of Black Friday
One business took a pretty interesting approach to this year’s Black Friday shopping extravaganza, and it might just signal a big shift in the…
Brand name bidding: should you buy ads for your brand terms?
Why do brands bid on their own brand terms? Is it a good idea, or a bad one? Aren’t you just paying for traffic…
Seven of the most interesting SEM stories of the week
This week: the sheer massiveness of this year’s holiday weekend spend, a couple of Google updates and a shameless plug.
Case study: how AllSaints boosted acquisition and conversion using ‘full funnel’ programmatic advertising
The retailer has seen positive results from its retargeting campaigns, but earlier this year it decided to trial the use of programmatic across the…
Bing reveals the top US and UK searches of 2015
It’s okay everyone, it’s December, we’re allowed to publish end of year lists now. Here are the top searches from 2015...
How to create custom segments in Google Analytics
Segments allow marketers to interrogate Google Analytics data more effectively in a way that suits their business needs. This post explains how to create…
Introducing a new type of search event: ‘Connect’
We’ve launched a brand new search event, Connect, taking place on the beach this Feb 4-5 at the Ritz-Carlton Key Biscayne in Miami.