Latest stories
27,206 articles, newest first.
Google Penguin 2013: How to Evolve Link Building into Real SEO
SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here…
How Will Enhanced Campaigns Affect AdWords’ Conversion Optimizer?
The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will this powerful tool continue…
Doodle 4 Google 2013 Winner’s Best Day: When Her Dad Came Home From War
Today's Google Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her…
Google Penguin 2.0 Update is Live
The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3 percent of…
Google Checkout Going Out of Business in 6 Months
Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as an alternative…
Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking
There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where –…
How to Turn Events into Link Building Opportunities
With a little planning, everything that happens in your industry can create link building opportunities. This template for planning is simple yet extremely effective…
Marketing Automation & Search – 3 Strategies for Mutual Success
Marketing automation can have a huge impact on your conversions and new business. It can improve the way your organization handles prospects and help…
Social Strategy for Regulated Industries
Brands in financial services, insurance, health care and other highly regulated industries must adopt compliant social media strategy and processes or risk big losses…
Google Analytics Lets Analytics Premium Users Join Big Data in Google Cloud
At Google I/O, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium…
With Rich Pins, Pinterest Begins Working Better With Brands
Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move…
Google’s Search Market Share Drops as Bing Passes 17%
Google's search market share dropped slightly once again (from March’s 67.1 percent to 66.5 percent), with Bing and Yahoo slightly edging up. Microsoft's Bing…
Designing a Content Strategy to Destroy Your SEO Nemesis
Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO…
Google+ in the SERPs Increasing; Authorship Adoption High [Data]
A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and…
Google Analytics Language Report: What You Can Learn About Your Visitors
The Google Analytics Language report is great for understanding your users and how activity might be different for various languages. Learn about how this…
As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?
Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we…
Google, NASA Join Forces to Research Machine Learning
Google and NASA joined forces to establish the Quantum Artificial Intelligence Lab that to research artificial intelligence using quantum computers. The lab will use…
YouTube Celebrates 8th Birthday With 100 Hours of Video Every Minute
YouTube has been serving its clips of animals, planking, people falling over and monkeys in sheepskin coats for eight years. The video streaming website…
‘Relevant and Personalized Tweets’ Now a Part of Yahoo Newsfeed
Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer says it will "seamlessly include…
Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany
A newly approved bill states that Google, other search engines, and news aggregators can only use short snippets of material from publishers. Separately, Germany…