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Google AdWords Express Gets a Facelift
Google’s AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords for local…
How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality
The OODA loop concept – Observe, Orient, Decide, Act – is one way to face uncertainty and make educated decisions based on partial or…
Which Online Flower Store’s PPC Ad Won Mother’s Day 2013?
Which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to present seasonal, relevant offers…
How to Start YouTube Advertising in 9 Steps
Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for…
5 Pillars of a Successful Modern Web Design
The SEO practices you implement in site design that optimize for search engines should be invisible. Modern day web design success requires a multi-function,…
Bing Beams Up Star Trek Fans With Home Page Easter Egg, Klingon Translator
In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans should appreciate: a home page…
How to Be a Badass Link Builder
If you build links like an actual human being then you're building links like a badass. You're making friends and your links are bulletproof.…
Local Search Battle Heats Up: Can Yelp Fight Off Facebook & Foursquare?
Is Facebook – and to a lesser extent Foursquare – becoming more Yelp-like, and thus a threat? Some might believe the answer is an…
Google Maps Gets a Brand New Look
Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire…
Google+ Gets Big, Image-Heavy Redesign
Google has revamped Google+. The new look and feel puts images front and center. While some new photo features and enhancements add some interesting…
OK Google: ‘The End of Search as We Know It’
Google is working toward its vision of what the future of search should be, and yesterday at the I/O event announced developments that are…
Company Logos Coming to Google Search Results, Thanks to New schema.org Markup
Using the new markup will allow Google algorithms to understand which image on your server is your preferred logo. If you used such a…
What You Need to Know About Marketing Automation
For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here's a look…
GeoFlow: An Eye-Popping Excel Feature to Showcase Big Data
GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column charts; and has play…
What is Mobile App Attribution & Why is it Important?
Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn't a standard method of tracking iOS apps, two…
CEO Larry Page Takes the Stage in Surprise Google I/O Appearance
Page took the stage giving what almost could be described as an elevator pitch or Google infomercial followed by over a half hour of…
Google Launches Paid Music Streaming Service
Google Play Music All Access allows users to browse tunes by genre, with options also available to look through popular and local tracks. It…
Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions [Study]
Mobile isn’t just for finding local merchants to start the shopping experience. Google data shows mobile is a companion while consumers are in stores…
Google Takes Manual Action Against Thousands of Link Sellers
Google is continuing to take action on link networks that violate its guidelines as well. Google's Distinguished Engineer Matt Cutts reported that Google has…
Germany Orders Google to Restrict Autocomplete Results
In a ruling this week, a German federal court said Google must restrict information in autocomplete when it violates personal rights. The suit, filed…