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Here’s why Google’s contentEffort is not a confirmed ranking factor
Google’s quality guidelines explicitly allow high-effort work made with generative AI, while the leaked field leaves its ranking role unexplained.
Google AI Mode now shows product comparisons
Google AI Mode is now showing side-by-side product comparisons with images and reviews, giving users a deeper way to evaluate options before buying.
Google AI Mode now shows long summaries for brand ads
Google AI Mode is now showing a longer summary above brand ads specifically, a shift from the shorter summaries previously seen below ecommerce ads.
Google’s own NotebookLM becomes a target for parasite SEO
An SEO practitioner reports an AI Overview citation from a public notebook. Another SEO practitioner has since highlighted more promotional pages indexed on Google’s…
Google says page errors could explain cross-domain canonical mix-up
Google’s documentation already describes how identical error pages can make unrelated websites look like duplicates.
Grok 4.7 launches as xAI switches X Search to per-post billing
Developers will pay for each post retrieved through the API, including parent and quoted posts returned with a thread.
Cloudflare puts your robots.txt on autopilot
Publishers can separate AI training from search access, but the available controls differ across OpenAI, Google and Bing.
What the Taboola-Dianomi acquisition actually means for publishers
Taboola is paying £19 million for Dianomi, potentially rising to £27 million. The interesting part is what the extra £8 million depends on: keeping…
7 free AI SEO optimization techniques I recommend after testing them for 50 clients
How to improve your visibility in Google AI Overviews, AI Mode and ChatGPT Search, starting with the pages and information you control. Where to…
How I spied on 3 competitors’ Google Ads without an account or paid tools
I used Google’s public ad library to compare Beehiiv, Mailchimp and Flodesk’s sales pitches, offers and calls to action. Here’s how to do the…