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More online product searches start on Amazon than Google
The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared to 28%…
How PPC brand protection can increase clicks by 34%
Brand protection is changing. Are you keeping up?
How to become the intelligence thought leader for your organisation
For executives, keeping up to date with trends and events in your industry is crucial in order to ensure that your business and its…
Thought leadership as a strategy for innovation and growth
The fast pace of business in the digital age means that businesses (and business models) are shifting more rapidly than ever. New technologies and…
Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Reliable search volume data: a glimmer of hope
While poking around in the Google AdWords keyword research tool recently, I noticed something that made me do a double take.
Five Google Shopping tips to help nail your Q4 ROI
Google Shopping tends to be a strong revenue driver for businesses investing in digital marketing. So how do you make sure you are being…
Guide to Google ranking factors – Part 4: content freshness
This week's guide to ranking signals continues diving into on-page content factors, with content freshness.
Penguin 4.0 is finally here, Google confirms
After a couple of years waiting, and various algorithm fluctuations described as 'normal turbulence', Google has finally confirmed today that it's Penguin algorithm update…
How National Geographic uses visual storytelling to stand out in social media
National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence?