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5 Brilliant Ways to Use #Hashtags in Social Media Marketing
Hashtags are more than just a way to categorize posts or add a narrative to your updates. Here are some innovative ways you can…
7 Ways to Attract Higher Quality Links With Better On-Page Content
With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here's how to make…
Google Gay Rights Doodle Kicks Off 2014 Sochi Winter Olympic Games
Google's home page today celebrates the start of the 2014 Winter Olympics and also protests Russia's stance on gay rights in the form of…
How E-Comm Retailers Can Rock it With Inventory Campaigns
Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your…
How Vine Has Changed the Video Landscape in Just 12 Months
Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means…
Google Warns Local Businesses: You Have 3 Weeks to Save Your Places Listing
Google is alerting some local businesses that they must update and save their Google Place listings, or lose it. Meanwhile, Google has made a…
Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today
Facebook Custom Audiences provides a way to engage customers, leads, and website visitors across devices, based on dozens of parameters, including search history and…
Doodle 4 Google 2014 Contest has Begun
The student who wins this year's Doodle 4 Google contest will get his or her logo published on Google’s homepage for a day. The…
Susan Wojcicki Replaces Salar Kamangar as Head of YouTube
Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003…
Google Starts Penalizing Sites for Rich Snippet Spam
Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including…
Future of Search & Content Marketing: Expand Your Mindset
As niche search engines gain popularity, and as devices of choice like mobile and even Google Glass increase in usage, the ways we create…
Bing to Showcase Winter Olympics Data in Search Results
The XXII Olympic Winter Games officially open on Friday and Bing is getting ready to celebrate in a big way. If you're one of…
6 Usability Mistakes That Kill Conversions
Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don't buy things. Eliminate these six common usability roadblocks to improve…
7 Ways to Get More Links From Every Piece of Content You Produce
Some amazing pieces of content have been created over the years that failed to gain links. Don't let this happen to you. Here's how…
4 Tactics to Drive Incremental Local SEO Performance
After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and…
Google Gives More Prominence to First Playable Music Video Search Result
Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk? Now Google highlights…
Google Adds 1,000+ New Categories to Places Dashboard
Google is making some new changes to Google’s Places for Business in order to make it easier for users to find businesses in international…
Google, Europe Near Antitrust Deal, Really This Time?
With its latest offer, Google has effectively settled the three year probe and has dodged a potential $5 billion fine. While the European Commission…
Google Vows to Reduce Fake YouTube Views
It's unclear how many "fraudulent" views YouTube videos have been racking up, but Google said that its incoming measures to monitor views should affect…
Facebook Tests Mobile Graph Search
Facebook recently confirmed it’s testing a mobile version of Graph Search. While some are criticizing Facebook for a lag in mobile adoption of a…