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Social

5 Brilliant Ways to Use #Hashtags in Social Media Marketing

Hashtags are more than just a way to categorize posts or add a narrative to your updates. Here are some innovative ways you can…

By Uri Bar Joseph · 10 Feb 2014

Content

7 Ways to Attract Higher Quality Links With Better On-Page Content

With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here's how to make…

By Julie Joyce · 09 Feb 2014

Industry

Google Gay Rights Doodle Kicks Off 2014 Sochi Winter Olympic Games

Google's home page today celebrates the start of the 2014 Winter Olympics and also protests Russia's stance on gay rights in the form of…

By Danny Goodwin · 07 Feb 2014

PPC

How E-Comm Retailers Can Rock it With Inventory Campaigns

Do you have trouble managing an ever-changing product inventory through paid search? Meet inventory-aware campaigns. This post walks you through how to use your…

By Jennifer Johnstone · 07 Feb 2014

Video

How Vine Has Changed the Video Landscape in Just 12 Months

Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means…

By Greg Jarboe · 07 Feb 2014

Local

Google Warns Local Businesses: You Have 3 Weeks to Save Your Places Listing

Google is alerting some local businesses that they must update and save their Google Place listings, or lose it. Meanwhile, Google has made a…

By Jennifer Slegg · 07 Feb 2014

Social

Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

Facebook Custom Audiences provides a way to engage customers, leads, and website visitors across devices, based on dozens of parameters, including search history and…

By Dan Morris · 07 Feb 2014

Industry

Doodle 4 Google 2014 Contest has Begun

The student who wins this year's Doodle 4 Google contest will get his or her logo published on Google’s homepage for a day. The…

By Kayla Minguez · 06 Feb 2014

Industry

Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003…

By Greg Jarboe · 06 Feb 2014

Development

Google Starts Penalizing Sites for Rich Snippet Spam

Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google's rich snippets guidelines, such as including…

By Jennifer Slegg · 06 Feb 2014

Content

Future of Search & Content Marketing: Expand Your Mindset

As niche search engines gain popularity, and as devices of choice like mobile and even Google Glass increase in usage, the ways we create…

By Jessica Lee · 06 Feb 2014

Industry

Bing to Showcase Winter Olympics Data in Search Results

The XXII Olympic Winter Games officially open on Friday and Bing is getting ready to celebrate in a big way. If you're one of…

By Thom Craver · 06 Feb 2014

Development

6 Usability Mistakes That Kill Conversions

Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don't buy things. Eliminate these six common usability roadblocks to improve…

By Lisa Barone · 06 Feb 2014

Content

7 Ways to Get More Links From Every Piece of Content You Produce

Some amazing pieces of content have been created over the years that failed to gain links. Don't let this happen to you. Here's how…

By Chris Dyson · 06 Feb 2014

Local

4 Tactics to Drive Incremental Local SEO Performance

After you've covered all the local SEO basics, explore these additional opportunities to enhance the program and further improve results: Google+ verification, optimization, and…

By Jon Schepke · 06 Feb 2014

Video

Google Gives More Prominence to First Playable Music Video Search Result

Searching for a music video on Google? Maybe "Locked Out of Heaven" by Bruno Mars or "Get Lucky" by Daft Punk? Now Google highlights…

By Danny Goodwin · 05 Feb 2014

Local

Google Adds 1,000+ New Categories to Places Dashboard

Google is making some new changes to Google’s Places for Business in order to make it easier for users to find businesses in international…

By Jennifer Slegg · 05 Feb 2014

Industry

Google, Europe Near Antitrust Deal, Really This Time?

With its latest offer, Google has effectively settled the three year probe and has dodged a potential $5 billion fine. While the European Commission…

By Carly Page · 05 Feb 2014

Video

Google Vows to Reduce Fake YouTube Views

It's unclear how many "fraudulent" views YouTube videos have been racking up, but Google said that its incoming measures to monitor views should affect…

By Carly Page · 05 Feb 2014

Mobile

Facebook Tests Mobile Graph Search

Facebook recently confirmed it’s testing a mobile version of Graph Search. While some are criticizing Facebook for a lag in mobile adoption of a…

By Jessica Lee · 05 Feb 2014