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How Can SEO Stimulate Export Sales?
Exporting is difficult and expensive, but SEO is a powerful and cost-effective tool with which to approach export markets. Here are three examples of…
5 Social Media Profile Optimization Tips for Brands
Optimizing a social media profile is easy and only takes a few minutes. Here are five recommendations on how to give your brand's profile…
Social Advertising Revenues Forecast to Grow 31% in 2014
EMarketer has published the latest social ad revenue numbers for Facebook, Twitter, LinkedIn, and others, and offers projections for 2014 and 2015. The data…
Yahoo Wants Back in the Search Game
Yahoo is rumored to be planning a return to search – both organic and paid. CEO Marissa Mayer has reportedly spearheaded two projects, code-named…
The Correlation Between SEO Success, Budget & Your Executives’ Attitude [Data]
Vocal evangelism leads to executive buy-in, which leads to the organizational and budgetary support needed for SEO success. Given this connection, here are three…
YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]
Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty…
Conquering Content Marketing, Step 2: The Content (and Plot) Develops
Great content begins with a great idea. But not all great ideas become reality. Also, your brand can't always control content creation. So what…
Which 2014 Super Bowl Commercials Won the YouTube Ad Blitz?
Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win…
Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free
Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a…
How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps
This vital research document helps you do more of what works and identify any weak spots. Running competitive intelligence reports at regular intervals can…
How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts
Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for…
Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment
If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO tactics. Statistics…
Yahoo Updates Its Local Search Results
Yahoo gives its local search results a facelift with merchant snapshots that offer detailed business information, including a company overview, hours of operation, parking…
AdWords Patent Infringement Costs Google Big Money
The court in Virginia has ordered Google to pay a royalty for all AdWords advertising revenue to Vringo for patent infringement, for infringing upon…
Index Your Content Faster With the Fetch as Google Tool
Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is the Fetch…
Take Your Mobile App Marketing Campaigns to the Next Level With Deep Linking
The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the…
Matt Cutts: Using Article Directories for Links? Just No
If somehow you're still using article directories as a link building tactic in 2014, just don't. In his latest webmaster help video, Google's Matt…
6 Google Search Changes You May Have Missed
With Google constantly testing new features and making updates to its search product, we thought we'd round up some of the latest changes to…
Seahawks Beat Broncos 33-17 in Battle of Bing Search Volume by State
All signs point to a close game Sunday night when the Seattle Seahawks and Denver Broncos meet in Super Bowl 48. Ahead of the…
Link Network Buzzea Calls Google Penalty ‘Abusive’
It's been a few weeks since Google's Matt Cutts publicly announced the demise of the link networks (remember Backlinks.com and Anglo Rank?). But Cutts…