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12 tips for content marketing from an SEO perspective
How can you create content marketing which works for search, right from the start?
CTR as a ranking factor: what we know so far and how to action it
For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses to determine…
12 companies hit with a Google manual penalty
Just in case you're ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to…
Instagram content best practice: winning examples from global brands
This month saw the release of the 2016 cross-border business handbook: Going global with Facebook.
Five tips to maximise content ROI for every industry
An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI.
Five solid Google AdWords insights from analyzing half a billion dollars in ad spend
In which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the…
10 terrific websites to help promote your app or tool
Building a cool tool or an app is half of the battle. Marketing it is even harder and more overwhelming. Here's a handy guide…
Google AMP is coming to organic search results – Update!
Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google has announced…
How SK-II blends ecommerce and social for improved brand perception
JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's biggest ecommerce and social sites to improve both brand perception…
What’s next for Adblock Plus and its Acceptable Ads Platform?
Adblock Plus made a major announcement last week that it would create its own RTB platform and get into the ad business.