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Building a CRAP SEO Content Strategy
How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy…
4 Tips to Effectively Localize Your Search Marketing
With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become a lever…
Global Mobile Advertising Opportunities: Brazil. Russia, India & China
Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users.…
Pinterest Interests: New Tool Delivers Personalized Pin Recommendations
Pinterest Interests is designed to make it easier for pinners to explore topics they are most interested in and find new pins on topics…
WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores
Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks,…
2014 Industry Survey Reveals Salaries, Top SEO Tools & More
Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and metrics, the…
4 Website Testing & Optimization Tips For More Revenue
It's time to turn window shoppers into buyers. So what you can test to increase your revenue? Everything. As often as possible. But start…
Twitter Advertising Guide
Twitter offers a great opportunity for brands to join the conversion by serving ads and tweeting content that is interest to users. This guide…
A Simple Test to Guide Every UX Design Decision
During the design process, the tendency is to add more features, controls, or content than users actually need to successfully complete their task. But…
How Video Site NDN is Driving 500 Million+ Video Views Per Month
NDN ranks ahead of Amazon, VEVO, Microsoft, Vimeo, and Turner Digital in the latest comScore video rankings. So, it's worth knowing more about an…
Google & Bing Agree: Past SEO Success Guarantees You Nothing Today
Google's Matt Cutts and Bing's Duane Forrester have weighed in on the topic of why older domains that have had success in the past…
Google Buys AI Company DeepMind, May Have Big Plans for Search
Google reportedly has spent $400 million to buy a London based artificial intelligence company called DeepMind. Neither firm offered up more information, but reports…
Mobile Cost Per Click Down for PPC in Retail, Business Services
The Search Agency released its quarterly State of Paid Search Report for Q4 2013. Two sectors: business services and ecommerce show varying results in…
8 Deciding Factors that Influence SEO Keyword Prioritization
Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your business.…
How to Make the Most of Google Analytics Acquisition Reports
Understanding how users reach your website is fundamental to planning your marketing activity and increasing relevant traffic to your website. The place for all…
2014 AdWords Wishlist
Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't we? What…
Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms
Says Cutts: "As far as doing special specific work to say 'you have this many followers on Twitter' or 'this many likes on Facebook',…
Google Search Features Images, News or Shopping Results 34% of the Time [Study]
SEO technology company Conductor has published research that looks at how many search results had a healthy number of "blue links," what percentage had…
How to Write Headlines Google Will Love & You and I Will Click, Read, and Share
The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are also the…
Understanding Seasonality in Search
A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It…