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Can You Build Buzz Like Brands Advertising in the Super Bowl?
Brands have begun building momentum around their Super Bowl ad campaigns. So what are the keys to being successful in a pre-launch and throughout…
6 SEO Predictions for 2014
Expect to start seeing the impact of Hummingbird in full force, significant additions in natural language search capability, the impact of Google+ grow, guest…
States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads
Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. However, they're finding…
Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers
Users on the go looking for a business’s phone number in the search results expect to be able to access that number and call…
7 Content Marketing Tips to Recover From Google Penguin
If you're still suffering from Google's Penguin update, it's important to realize that link removal isn't enough. It's time to focus on referral traffic,…
Google Changes Smartphone User-Agent
Google is changing the user-agent they use when crawling content for smartphones. Ensuring mobile searchers find relevant and usable pages is an absolute must…
Google Webmaster Tools Updates Crawl Error Reports
The new crawl error reports will make it easier for webmasters to track down crawl errors, why they are happening, and how to fix…
Google Search Results Add Details About Notable Websites
Using Knowledge Graph data, Google has made a change that gives searchers extra information about websites listed in the search results, such as when…
Facebook News Feed Algorithm Change Reduces Visibility of Page Updates
Facebook is making some changes to how users see updates from individuals and pages in the news feed. This change will definitely hurt businesses…
A New Look for Google AdWords Rolling Out Now
This week, Google announced AdWords will have a new look and feel that's more consistent with other Google products. Updates included more white space,…
Pinterest Tests Personalized Home Page, Adds GIF Support & New Recipe Search
Pinterest news this week includes an announcement for a new recipe search for special dietary needs like gluten-free and "paleo," and a couple features…
Don’t Stick a Fork in Guest Blogging Yet…
Google's Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven't been abusing guest blogging, but…
What is Duplicate Content?
Duplicate content comes in many forms on the web, and each one can negatively impact your SEO efforts. Here are the most common types…
How to Integrate Content Marketing – Your Path to ROI
By integrating your content marketing with all the other elements of your marketing, sales, and branding processes, your content will have a much wider…
New Google Shopping Overview & 4 New Tools
Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management…
How Do You Stack Up Against Top Brands on Twitter? [Study]
Social analytics company Simply Measured analyzed 200 companies, both big and small, to see what they were up to on Twitter, including looking at…
Matt Cutts Says ‘Stop’ Guest Blogging for SEO: Here’s Everything You Need to Know
Google's Matt Cutts, in a personal blog post, declared that "guest blogging is done" as an SEO tactic, setting off a firestorm. Here's a…
Employees & Your Brand: How to Reduce the Risk of Reputation Nightmares
Do you know what your employees are saying about you and your company online? Do you have a clear social media policy? Do you…
5 Critical Factors for Optimized Mobile PPC Targeting
Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren't yet fully invested in mobile…
iBeacon: Goodbye Showrooming, Hello In-Store Purchase
Apple's iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing. Here's how…