- 5
- articles
- 2016–2017
- on Search Engine Watch
- Industry
- most covered
Author
Brian Zuercher
2017
Content
Six stats on the importance of trust in influencer marketing
Consumers are inundated with media competing for their attention, and consumers’ trust for brands is lower than it’s ever been.…
2016
Content
Influencer marketing: where we’re headed in 2017
In 2017, we’ll see influencer marketing grow up to become a more meaningful and practical marketing tactic.
SEO News
Influencer marketing: the strides we’ve made in 2016
How your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy
Content
Understanding FTC guidelines for influencer marketing
The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing. Where they are…
Industry
Seven influencer marketing strategies that work
As influencer marketing grows in popularity, we’re also seeing it become increasingly commoditized.