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Google’s Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]
Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail…
The 2014 Super Bowl Commercials Just Kicked Off
Based on new Unruly Media data, 60 percent of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday.…
Google Killed 350 Million ‘Bad Ads’ in 2013
In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers and AdSense…
The 3Ps of Content Measurement: Page Rank, Traffic & Engagement
Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions. Here are…
Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines
The major search engines offer insight into what they look for in a website. These guidelines are useful for determining how search engine-friendly a…
2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields
You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in order to…
Dissecting Google Penguin 2.1: What Factors Mattered? [Study]
SEO data platform MathSight used its reverse engineering process to give clues into what factors Penguin 2.1 was targeting. This data builds on research…
9 Tools to Help You Come Up With Content Ideas
One of the biggest challenges for content marketers and creators is idea generation. If you're feeling stuck or creating content has become a chore,…
Google Updates Widget Link Scheme Definition
Until recently, Google’s definition of a widget link scheme was pretty broad. However, Google has gotten a lot more specific in an update to…
Google Glass Driving Case Thrown Out of Court
A woman was pulled over for speeding, but when an officer realized she was wearing Google Glass, he added the felony charge of watching…
Google Reveals Contact Lens That Monitors Diabetes
The tiny device, which could make a dramatic difference to the lives of diabetics, monitors the levels of glucose in the wearer's tears, though…
Facebook Adds Trending Topics
Facebook's new personalized trending future is designed to get people talking about interesting things that are happening in the world, as well as to…
Matt Cutts: Google Search Result Positions Aren’t Weighted Differently
Regardless of which page or organic position your site appears in Google's search results pages, specific positions on the page aren't isolated or reserved…
Google Now is Coming to Desktop Computers, via Chrome
Personal assistant Google Now, which monitors your web searches and alerts you about things such as the weather, flights, and traffic as well as…
PPC Management Operations: The Ultimate Guide
Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return…
Facebook Content Comes to Yandex Search Results
Russian search giant Yandex has announced a deal with Facebook giving them direct access of public data. Posts will pop up in Yandex’s blog…
Google, Bing Gain Search Share to End 2013
Google's search share was at near record levels in the U.S. in December, while Bing also continued its pattern of slowly growing its share,…
Yelp CEO Confirms Sting Operations to Clean up Paid Reviews
In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years to combat fake reviews,…
Where’s the Search?
Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human…
Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]
A survey of holiday shoppers finds that Google paid search results that included pictures of products influenced 31 percent of online purchases, while online…