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Twitter Expands Tailored Audiences, Redesigns Web Interface
True to (its own) form, Twitter has released not one but a couple of news updates at once: it is partnering with Epsilon to…
New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense
The new official Google Publisher Plugin makes it simple to verify a WordPress site for Webmaster Tools with one click, and is also designed…
Yelp: Court Ruling on Anonymous Customer Reviews ‘Could Have a Chilling Effect on Free Speech’
A U.S. court has ordered customer review website Yelp reveal the names of seven of its anonymous reviewers. The order follows a lawsuit filed…
How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]
Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to implement adjusted bounce…
Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month
January is when B2B advertisers need to embrace their oddball status and grab the New Year by the horns. Here's how you can ramp…
Google Cuts Authorship in Search Results by 20-40%
Getting your face on Google's search results pages via authorship is getting harder. New authorship algorithms aim to display photos for authors Google considers…
Adobe Marketing Cloud Integrates Campaign and Experience Manager
Adobe has announced integration between two key products in their Adobe Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content).…
YouTube Unveils New Comment Management Page
YouTube just revamped its commenting system again, still linking to but not totally removing it from Google+, despite receiving major criticism when it switched…
Google Images Makes it Easier to Search by Usage Rights
Google Images has made a great change to its search results. Users can now search for images with specific usage rates more easily. This…
Google Buys Nest, Spends $3.2 Billion on ‘Smart Home’ Device Maker
Google will pay $3.2 billion to buy Nest Labs, a firm that has set out to try and improve everyday items around the home…
Top Online Retailers Favor Facebook for Traffic and Sales [Study]
Social technology company 8th Bridge released a report that looks at nearly 900 online retail brands and their social adoption. It found that Facebook…
16 Examples of How to Use Non-SEO Friendly Content for SEO
Multimedia formats can be used to not only garner links, but also worked into a larger strategy that has implications for search. Here are…
B2B Search: It’s Time To Go Mobile
Your customers are using mobile devices. If you're paying to send customers to your site using PPC, a poor mobile experience will cost you.…
Will 2014 Finally Be the Year of the Web Analyst?
Demand for analytics talent in leadership positions is growing fast. Here's some advice from three brilliant web analysts on how to embrace and excel…
Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data
Is Bing about to take away more organic keyword data? It sure looks that way, as https://www.bing.com is now active. Bing says it is…
DuckDuckGo Celebrates 1 Billion Searches in 2013
Niche search engine DuckDuckGo announced it served more than 1 billion queries in 2013. Spikes in traffic occurred around the time the NSA surveillance…
Linking the Google Way in 2014
You're about to learn a specific mind-blowing linking tactic that's perfectly suited for almost any website. If you're considering a link building campaign, following…
The World Welcomes 2014 on Twitter, Reveals Usage Patterns
This analysis of how New Year's transpired on Twitter around the globe as each region welcomed 2014, examining popular keywords, as well as elements…
Online Content Videos Break Record with 52 Billion Monthly Views
Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online…
15 Ways Clients Can Build a Better Relationship With Their SEO Provider
It's critical that you're honest and willing to listen to your SEO provider. As you're paying for their expertise, these 15 pieces of advice…