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Facebook to Kill Sponsored Stories
As of April 9, domain and open graph sponsored stories will no longer be served to users. Although Sponsored Stories can convert very well,…
Google Wins Brand of the Year, Ad of the Year
Google has scored a hat-trick, winning the overall Brand of the Year award, the Software and Websites category Brand of the Year, and the…
The New AdWords Opportunities Tab – How to Get the Most Out Of It
While the AdWords Opportunities tab provides a lot of benefits, it's important to review Google's recommendations carefully before making changes. Here are some guidelines…
Content Strategy for an International SEO Campaign
A content strategy is a critical piece of your marketing efforts. Here's how to take your SEO-friendly content strategy to an international audience by…
Google’s Matt Cutts: Here’s How to Deal With Short-Term Duplicate Content Issues
If your website sometimes has minor duplicate content issues, how can you avoid being caught in Google's duplicate content filter? Google's Distinguished Engineer Matt…
Interactive U.S. Map Shows Google, Windows, Mac Usage by State
Advertising network Chitika delves into Mac, Windows, Linux, and Google search usage by state with a new interactive map. The map allows users to…
Pinterest Acquires VisualGraph to Boost Image Recognition
Pinterest acquired two-man startup VisualGraph, an image recognition and visual search platform. Many say this move primes Pinterest to be a leading image search…
French Privacy Watchdog Fines Google €150,000
Google has been fined by the French data protection authority after it ruled that Google's privacy policy doesn't comply with the country's data protection…
Using the DMAIC Process for SEO Projects
DMAIC stands for define, measure, analyze, improve and control. Whether you're a large multi-location organization or a freelance SEO looking for answers to a…
4 Local Search Tactics That Will Matter More in 2014
Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare; and fixing…
6 Tips for Leaving Your Marketing Bubble
Make 2014 the year you break free from the marketing box/bubble/silo you've become stuck in. Make this the year you move toward integration, both…
Google Webmaster Tools Now Provides More Specific Search Query Data
Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also, a new…
Unruly’s Second Opinion on Top 10 Social Video Trends for 2014
Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first…
Twitter Co-Founder Launches Q&A Social Search Jelly App
Twitter co-founder Biz Stone might have left the world's biggest social network Twitter a while back but he hasn't given up on technology entrepreneurism,…
10 Lessons On Creating Spectacular Content
Creating spectacular content may seem daunting if you've never done it before – and it may seem risky because results can't be guaranteed. But…
How Should You Charge For SEM?
By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the best. Here…
Is Your Website Bass Ackwards?
Good UX design means you must understand the user's desired outcome, find the most emotionally charged aspect of the process, and then leverage that…
European Search Awards Entry Deadline is Fast Approaching
Time is quickly running out to enter your nominations for the European Search Awards. The deadline is January 17 for individuals, agencies, or organizations…
Yahoo Confirms Its Ads Spread Malware to Users
Hundreds of thousands of Yahoo users in European countries may have been infected with malware injected into advertising hosted on Yahoo websites. The ads…
Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty
Despite returning to Google's index after getting caught for unnatural linking, there still seems to be a significant loss in overall traffic for Rap…