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Google “Confident” On Potential In-Depth EU Antitrust Inquiry
The EU is taking anti-competitive allegations regarding the search industry with great attention but Google said it is “confident” is has a “good case”…
Will YouTube’s “Life in a Day” Incude Any Video Marketers?
On Tuesday, The Official YouTube Blog announced the launch of “Life in a Day,” a cinematic experiment that will attempt to document July 24,…
While Twitter Search Booms, Facebook Grows On India And Indonesia As U.S. Slumps
Twitter is slowly but surely imposing itself as a player to be taken seriously in the search business, with the number of queries conducted…
How to Conduct a Link Opportunity Inventory (Plus 9 Common Link Opportunity Types)
A link opportunity inventory shows where the greatest concentrations of opportunity exist, which enables link builders to create specific campaigns targeting these opportunity veins.
Facebook PPC: Finally, True Demographic Targeting! (Part 2)
How to optimize for the best possible ROI in your Facebook PPC campaign.
Who’s the Best Authority to Own and Manage Business Listings?
More consumers are searching on various platforms for local products and services. Here's how you can improve your SERP visibility and guard against inaccurate…
OpenTable Change SEO Strategy & Integrate BazaarVoice [case study]
OpenTable, a popular restaurant bookings engine, used to run its own reviews on its website via its own platform. However, as its business expanded,…
Local Search On Smartphones Prime Lead Generator For Businesses [study]
Confirming the trends put forward by comScore in April, a study by Kantar Media’s Compete brings further evidence that local search on smartphones has…
Foursquare, IFC, Huffington Post In Geo-Located Content Deals
Call it layers or context or whatever you want. The bottom line is that Foursquare is launching a new content service with the Independent…
3 Techniques to Avoid the High Cost of Free Search Marketing Tools
Don't let people, process, or platforms stand between you and better paid search results. A challenge to all SEWatch readers.