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Google’s Reported $100M-$200M Zynga Spend Real Key To ‘Google Me’ Social Platform?
Reports have it that Google has invested between $100 million and $200 million in social gaming platform Zynga. Beyond the actual size of the…
Wear Your Cross Training Shoes to Connected Marketing Week
Here’s a helpful tip: Wear your cross training shoes when you head to Connected Marketing Week, which is being held at The Moscone Center…
Why Online Reputation Management Shouldn’t be a Knee-jerk Reaction
Whether you're the CEO of a major corporation or small local business, sooner or later you'll have to deal with negative publicity. In today's…
The Challenges of Measuring SEO Success, Part 1
Some of the most common challenges of reporting on SEO performance, plus solutions. First of a three-part series.
Google’s Latest Move Toward Social Shopping
With Google's seller ratings, advertisers who practice good customer service will be rewarded and achieve better ROI on their digital marketing programs.
Of Fashion and Sociology: The Psychology of Second Life
One way we can peer into the psychology of Second Life, a world with no physical consequences, is to look at its fashion industry.
Consumer Watchdog Believes Google ‘WiSpy’ Potentially Logged Homeland Security Data
In the long list of legal issues Google is facing at the moment, here’s another one to add to the record: Consumer Watchdog suspects…
How to Make Social Media Work for Your SMB
The key to social media marketing for small- and mid-sized businesses is to build relationships and become an appreciated part of your community. Some…
Remarketing: Online’s Misunderstood Conversion Tool
Despite unfounded or exaggerated fears, remarketing actually works! Get educated on retargeting and turn your prospects into customers.
Who’s Winning the Geo-social Game?
In addition to consumer appeal and massive scale, the winner in the local geo-social mobile game will have direct touch points with SMBs or…