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Real-time Bidding: The SEM Perspective
Get ready people. Real-time bidding works a great deal better than old school display.
Foursquare Wants To Pair With Google, Yahoo, Bing And Other Search Players
Foursquare, the location-based social media site, is aware of the value of its data for searches and has started talking to “a lot of…
Claim Your SERP Real Estate With Google’s Product Extension Ads
A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your…
Google Moving Forth And Making Good Amid Slew Of Legal Issues
A week after reporting its second-quarter earnings, Google is facing a probe by 38 U.S. States. This comes on top of other potential lawsuits…
Google Entangled In 38-State Wi-Fi Snoop Probe
Google is now facing probes by a total of 38 States in the U.S., including the District of Columbia, over its StreetView Wi-Fi data…
Yahoo Getting Bigger Bite Of Rising U.S. SMB Ad Spending [WebVisible]
Search advertising spend is on the rise for small- and medium-sized businesses. In fact, that would be the understatement of the year: SMB ad…
Searching For the Perfect Purchase Process in Social Media, Real-Time Search
How to best use real-time search, social networks, and question-and-answer sites to improve the product purchase process.
After the Click: What Products Do Your Users Actually Buy?
Understanding user behavior, and having the most granular data available, can give you the advantage and help drive business in PPC and beyond.
Understanding Yahoo, Microsoft Search Alliance Changes
Yahoo and Microsoft announced more details of the coming integration of their two search engines and it appears from various reports out there that…
Econsultancy Research Finds Email Beats Social Media for Consumer Attention
Remember the First Law of Wing Walking: “Never let hold of what you’ve got until you’ve got hold of something else.” Well, a new…