Analytics.
Nielsen Online Releases April 2008 U.S. Search Rankings
Nielsen Online has announced its April 2008 search share data for the U.S. Let’s dive right into the numbers: Google – 62% market share, up 35.4% year-over-year Yahoo…
Taguchi Sucks for Landing Page Testing
I recently spoke on the multivariate testing panel at eMetrics in San Francisco. You would think that I dropped a hand grenade…
Wikipedia Traffic Grows 8,000% in 5 Years Due to Search Referrals
Nielsen Online has released data showing that Wikipedia’s 8,000% growth in the past 5 years is attributed to search. Really? Is that…
eMarketer Lowers Social Network Advertising Projections
eMarketer is lowering projections for social network advertising from $1.6 billion to $1.4 billion for 2008. Two reasons are attributed to the…
ComScore Places Google Sites Ahead of Yahoo Sites for First Time
While Google has dominated the search market, it’s Yahoo that’s been the leader as a destination site (think email, photos, etc.), according…
Student Searches: The Top 15 Searches for the K-12 Set
What are your kids searching for during the school day? netTrekker d.i. has released data about the Top 15 In-School searches for…
Paid Search Click Data: Syndicated Versus Pure Search Referrals
Efficient Frontier has released data showing where those paid search click referrals are coming from. Here’s the raw data: Yahoo: 45% from…
A Seat at the Table for Web Analytics
I just got back from speaking on a multivariate testing panel at eMetrics in San Francisco. A conversation I had with Marshall…
Spot Runner Raises $51 Million in Funding
Internet-based ad agency Spot Runner has secured a combined $51 million in funding from Daily Mail and General Trust (DMGT), Grupo Televisa,…
Google Sees 79% European Market Share in March 2008
So many Europeans use Google for search, you have to wonder if they know that other search engines exist. A whopping 79%…
The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets – Part 2
Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your…
Marchex’s Local Advertising Branches Out into Mobile Market
Marchex today announced the expansion of its local advertising services into the mobile market. The new offering will include call-based advertising, which…
What Are You Converting?
Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many…
Online Promotions: The Sleeping Beauty of Online Advertising
Much has been written, theorized, and analyzed about search and online display advertising. But companies are increasingly turning to the Cinderella of…
Study: Search Plays Key Role in Brand Loyalty, Customer Care Research
A new study about social media customer care had some interesting finds about how search factors into brand loyalty. While 59.1% of…
The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets
In lead generation campaigns, you need the right mix of quality and quantity. Chances are you're leaving leads on the table in…
Is There Room for Another Free Analytics Tool?
Yahoo's recent acquisition of IndexTools begs the question: do we need another free Web analytics tool? That depends on how much of…
Nielsen Releases March 2008 U.S. Search Data
We’ve already seen the numbers from Hitwise, Compete, and comScore. Now it’s Nielsen’s turn to serve up its March 2008 data for…
Coremetrics Announces Advanced Attribution Management
Yesterday Kevin Heisler and I spoke with Chad Baldwin, a product manager at Coremetrics. We learned about the announcement being made by…
Online Advertising Shifting from Branding to Direct Response
Advertisers are increasingly turning to ad networks with their online advertising dollars, according to the New York Times. Ad networks sell display…
Search Gains on Social Media in Share of Online Video Referrals
Hitwise is reporting data showing that search and social media are virtually equal when it comes to the share of referrals to…
Google Website Optimizer Tool is Out of Beta!
Bye-bye beta! Google announced today that its Google Website Optimizer (GWO) landing page testing tool is finally out of beta. GWO is…
Landing Page Neglect: Are You Losing Money?
In almost every other area of marketing, performance is scrutinized under a microscope as we drill down on mind-numbingly detailed reports. So…
IndexTools is Made Free by Yahoo
Recently I helped break the news that Yahoo acquired IndexTools. IndexTools has long been one of the industry’s best kept secrets. It’s…
comScore launches Video Metrix in Canada, France, Germany and UK
comScore today announced the availability of comScore Video Metrix in four new markets: Canada, France, Germany and the UK. comScore Video Metrix,…
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