Analytics.
Google Will Not Kill the Agency Star, Says Publicis CEO
While the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and not become obsolete. Levy says that agencies are the…
The Offline Benefits of Online Advertising
The offline effects of online advertising has been a curious issue in the search engine marketing industry over the years. But according…
HackerSafe & The Power of Trust
I am often asked by people what sorts of items I would recommend testing on a landing page. There are no universal…
Conversion Rates & The Value Of Outsourcing SEM/SEO
I recently got my hands on Marketing Sherpa’s newly released Landing Page Handbook. This detailed guide is packed full of industry information…
Yahoo and the Future of Search
Because of spam, search engines had to stop trusting Webmasters to tell them about their site. Now, Yahoo is looking at new…
SEW Experts: Does A Close By Any Other Name Sell As Sweet?
Not all conversions are created equal. Capturing an e-mail address, delivering a free white paper, or converting using other non-sale-related measurements can…
An Insatiable Desire for Web Analytics?
At Search Engine Strategies New York this week, some of the best-attended sessions are about Web analytics. Two sessions I sat in…
Google Analytics’ Cross-Channel Measurement
By comparing site analytics data with its Audio Ads campaign data, Google has greatly improved measurement of offline ads driving visitors online.
Your Baby’s Ugly – Why You Need Landing Page Optimization Now
All new parents think their drooling, wailing, wrinkled little midget is beautiful – and that’s as it should be. The same seems…
Cable Firms Collaborate to Compete with Google
Executives from the six major cable companies have been gathering at monthly meetings in an attempt to offer national advertisers innovative methods…
Google Analytics Adds Industry Benchmarking
Users who opt into the new program will be able to compare their site's performance against the rest of their industry or…
Compete Acquired by TNS
Today, London-based market research firm TNS announced its acquisition of web analytics and digital intelligence company, Compete Inc. The price tag comes…
Media Spend on Search, Verticals, Continues to Grow
Search made up 31 percent of the $735 million in media billings in 2007 by Microsoft-owned Avenue A | Razorfish, second only…
Kelsey Group Predicts Growth in Interactive, Directional Ads
Interactive advertising revenue in the U.S. will grow from $22.5 billion in 2007 to $62.4 billion by 2012, according to a new…
Landing Page Optimization for SEM: Design and Execute
Landing page optimization: design and execution. First, let's kill all the designers.
Landing Page Optimization Defined for SEM
Landing page optimization: the most powerful way to leverage SEM. Here's how.
Tracking and Analytics 101
In search marketing, everything's measurable. Start with Web site analytics 101
How to Engage Customers in Search Marketing
Search marketing doesn't operate in a vacuum. How agencies can clean up by engaging searchers online.
CrazyEgg: Free SEM/SEO Analytics Tool Blows My Mind
I’m constantly on the lookout for software tools and services that help us serve our clients better. Since I’ve been a closet…
The New Age of Search Marketing
Consumer control rules search engine marketing decisions. SEM and SEO experts who ignore this reality do so at their own peril.
There’s More to Keyword Strategy Than the Long Tail
Does your keyword strategy focus on the most competitive terms in your vertical? Or the Long Tail?
Say Goodbye To WebSideStory: Omniture Shareholders Approve Visual Sciences Purchase
Last week Omniture shareholders approved the acquisition of Visual Sciences and in essence started the burial process for WebSideStory. Remember WebsideStory bought…
RSS Feed Subscription Bonanza Was Fool’s Gold…Bummer!
Imagine the unbridled joy last night as RSS publishers went to bed absolutely giddy over massive boosts in RSS subscriptions to their…
CMS Watch says Google Analytics and Omniture are “over-hyped”
Earlier this week, CMS Watch said that Google Analytics and Omniture are “over-hyped.” This is a distant echo of the classic complaint…
Measure Blog Success without Spending a Fortune
Search Marketers reach for blog style content management systems more and more these days for marketing applications. Free open source blogging software…
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