Social.
Facebook Ad Sales Hit $872 Million in Q1
Facebook's ad revenue totaled $872 million during Q1 2012, up 37 percent from the $637 million it took in during the same period the year before, according to…
33% of U.S. Consumers Use Social Media for Health Care Info [Survey]
For one-third of U.S. consumers recently surveyed, social media networks like Facebook, YouTube and Twitter are a valuable source of medical information.…
Facebook Ad Analytics Will Track More Than Clicks & Likes
Facebook's new analytics are designed to make paid advertisers feel better about their spends. In the coming weeks, the social network's Ads…
More Advertisers Flocking to Facebook Despite Rising Ad Costs [Report]
Facebook Ads CPC, CPM and Cost per Fan have all increased over the past year, even as engagement has slumped. Changes in…
Facebook Ad Images – Tips for Killer Creative
If you want to seriously increase the likelihood of a Facebook ad’s success in a social space already cluttered with multimedia, look…
7 Tips for Better Facebook Ad Performance [Report]
Agencies enjoyed higher CTRs than in-house marketers, while those pointing ads outside the Facebook ecosystem can expect a higher CPC. Social Fresh’s…
Facebook Expands Offers Rollout, Acquires TagTile
Facebook Offers are now available to more brands, including some international marketers. The Offers will be distributed to advertiser's likes/fans in the…
13 Website Social Optimization Oversights That Make You Look Foolish
It's imperative to audit your website and blog to ensure it is optimized for social interaction, discussion and sharing. These 13 barriers…
Pinterest: An Introductory Guide for Marketers
Meet Pinterest. The hottest social network offers many benefits to marketers. Understanding how to use Pinterest and leverage its marketing potential requires…
Amazon, eBay Add Pinterest Buttons
Retail is inherently visual, so it comes as no surprise that two of the biggest online sellers - Amazon and eBay -…
Google+ Redesigned With New Navigation, Profile Pages
Google today announced a number of new features for Google+, including navigation and design changes to create a “seamless social experience.” More…
The 5 Ws of Social Media Marketing: Industry Survey & Insights [Study]
A lengthy survey of 3,800 social media marketers reveals dozens of insights on how and why marketers use social to promote their…
Pinterest Now 3rd Most Popular Social Network [Study]
Pinterest is now the third most popular social networking site in the U.S. and could help foster "meaningful connections" between retailers and…
Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing
Facebook’s Timeline for brand pages will increase your fan engagement 425 percent. Actually, engagement is down 30 percent, but only for pages…
5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study]
Facebook fans enjoy your company history, expect your Page to stay current, and may not pay much attention to your cover image,…
Twitter Automation vs. Personalization
Where do you find the time to be efficient and take care of branded tweets and followers, assuming tweeting isn’t your full-time…
Why Doesn’t Facebook Share Names of Everyone Who Likes Your Page?
To seriously understand the business value of building and engaging with your Facebook audience, knowing who likes your Page is a critical…
Facebook Search Engine Overhaul in Works
A former Google engineer is leading a team of two dozen Facebook engineers dedicated to creating an improved Facebook search engine that…
Facebook Testing New Self-Service Ad Features, Revamping Check-in Numbers
Facebook is testing out a new design and set of features in the self-service ads creation tool. Campaigns will include both precise…
63 Free (or Almost Free) Ways to Market Your Business
We’ve dug deep into our bag of marketing tactics from over the years to pulled together 63 free (or almost free) marketing…
Visual, Interactive Content Gives Facebook Timeline Engagement Early Boost
A new study from Simply Measured states the weeks-old Timeline format has lifted engagement with many brand posts by 46 percent, providing…
Facebook Warns: Don’t Share Passwords With Employers
Following public outcry over reports that companies have been asking employees to hand over login credentials in order to scan their profiles,…
Instantly Find & Follow New Friends via the #SESNY Tweetwall
SES New York 2012 is over... that was good wasn't it? It's not just the incredible content that makes SES a brilliant…
Facebook Ads Rogues Gallery: The Good, the Bad & the Inexplicable!
Facebook ads can be horrible, awesome and (sometimes) downright perplexing or creepy. From icky peccadilloes to obvious winners, this post shares eye-catching…
The Curious Case of Social Buttons in E-commerce
Shopping search technology company, The Find, shared some research into the implementation of social buttons on e-commerce sites exclusively with SEW. The…
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