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Social.

Where search meets social platforms, communities, and the conversations that drive discovery. 1,675 articles
Latest in Social

How to Master Google+: Guy Kawasaki Shares His Love of Google+

The Apple evangelist compares Google+ to Macintosh, calling it a better social network, but people just don’t “get it.” Kawasaki’s new ebook “What the Plus! Google+ for the…

By Greg Jarboe · 18 Mar 2012

Social

Social Ads Work For Google, Facebook

Social ads work. Google’s +1 button encourages more people to click on socially “enhanced” ads. For Facebook, social ads increases ad recall…

By Danny Goodwin · 13 Mar 2012

Social

Blogging Remains Popular, Impressive Growth Continues [Report]

Even if blogs don't have a big audience, combined they add reach to marketing campaigns. Women and moms dominate the blogosphere, which…

By ClickZ Team · 13 Mar 2012

Social

3 Social Marketing Communication Methods: When & How to Use Them

Marketing is often divided into three types of communication: One-to-one, one-to-many, and many-to-many. Savvy marketers use all three modes of communication. But…

By Erez Barak · 09 Mar 2012

Social

Facebook Introduces Interest Lists, ‘Your Own Personal Newspaper’

Facebook has just announced a new feature to help users curate the content that most matters to them. Interest Lists feature Pages…

By Miranda Miller · 09 Mar 2012

Social

Twitter Brand Pages Adding E-Commerce, Contest Features?

Twitter is rumored to be planning a host of new features to Brand Pages this year, including contests, sweepstakes and e-commerce as…

By Miranda Miller · 08 Mar 2012

Social

How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More

Getting found and heard on Twitter isn’t as easy as the early days. The party is getting bigger and the saturation level…

By Lisa Buyer · 08 Mar 2012

Social

Google +1 Button Turns Red & Give Thanks For +1s

Google has made a couple of changes involving the +1 buttons. The first in an aesthetic change that will change the button's…

By Danny Goodwin · 07 Mar 2012

Social

Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

In addition to launching new Facebook Pages this week, the social network gave a close-up of new premium and mobile ads, announced…

By ClickZ Team · 03 Mar 2012

Social

Twitter Archive: Datasift Selling 2 Years of Searchable Tweets

The past two years of Twitter data has been archived and is now available for firms wanting to analyse tweets to identify…

By Rosalie Marshall · 03 Mar 2012

Social

New Facebook Brand Pages Guide: Everything You Need to Know

Facebook’s new timeline-styled brand pages launched today and all Pages will switch over to the new format as of March 30. Some…

By Miranda Miller · 29 Feb 2012

Social

Google+: Why User Counts & Low Engagement Don’t Matter

External estimations of Google+ adoption and engagement look pretty grim... if you’re expecting users to engage. In comparing Google+ to Facebook, we…

By Miranda Miller · 28 Feb 2012

Social

Social Search Result Rankings for Top 500 Tech Writers [Study]

By looking at the search rankings of 500 influential technology writers, this study aims to gain a better sense of how Google…

By Nathan Safran · 28 Feb 2012

Social

Facebook Storefronts: Why Brands Fail

Executives from social technology startups share several reasons why four high-profile brands - Gamestop, Gap, JCPenney, and Nordstrom - have reportedly shuttered…

By ClickZ Team · 25 Feb 2012

Social

Pinterest Marketing Tips & Tricks to Drive Targeted Traffic

Is Pinterest just a toy, or a legitimate source of targeted traffic? One early adopter shares his experience with Pinterest marketing, how…

By Miranda Miller · 24 Feb 2012

Social

Facebook Premium Ad Upgrade Details Leaked

Facebook's premium ads are getting a facelift. The company has been testing several soon-to-be-announced ad units, which leaked documents claim will produce…

By ClickZ Team · 24 Feb 2012

Social

Modern Social Bookmarking – Not Your Older Brother’s Social Bookmark of Years Past

2011 saw big changes in the social bookmarking and sharing world. Some of the larger social news sites were retired and another…

By Steve Beatty · 23 Feb 2012

Social

LinkedIn Advertising Tips For Beginners

With more than 150 million members, LinkedIn can be an extremely important and effective advertising opportunity when used correctly. Here are tips…

By Greg Habermann · 22 Feb 2012

Social

Yandex Adds Social Search Results, Partners With Twitter

Russia’s top search engine Yandex has made two big moves on the social search front. In addition to incorporating content from popular…

By Danny Goodwin · 21 Feb 2012

Social

New Killer Facebook Broad Targeting Options

Whether your Facebook ads are targeting people who have recently moved, pregnant women, educators, ethnicities, or people looking to buy a car,…

By Merry Morud · 21 Feb 2012

Social

Verified Accounts Launch for Facebook VIPs

Facebook has unveiled an authenticated account system which will target accounts of celebrities and popular figures with a large number of subscribers.…

By Shaun Nichols · 20 Feb 2012

Social

Facebook Timeline Apps Deliver Big Traffic for Pinterest, More Sites

Some of Facebook's timeline app partners are apparently giddy with the relationship so far. Since Pinterest started its open graph integration last…

By ClickZ Team · 20 Feb 2012

Social

Social Media Insight from 6 Successful Brands on Google+

Google+ is slowly but surely attracting a more diverse user base and big brands are taking notice. Many have fully integrated the…

By Kaila Strong · 16 Feb 2012

Social

Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More

A limited number of Facebook advertisers are testing what appears to be the next iteration of Sponsored Stories. They are targeting the…

By ClickZ Team · 16 Feb 2012

Social

A Good Social Media Marketing IDEA: Identify, Deliver, Empower, Amplify

Josh Bernoff of Forrester Research and co-author of bestseller "Groundswell", shared tips for success in social and instigating positive change by causing…

By Miranda Miller · 09 Feb 2012

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