Social.
Twitter Cards: A Quick Start Guide
Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures,…
10 Social Media PR Lessons From #OITNB
With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the…
6 Tips for Writing Successful LinkedIn Articles
LinkedIn is a great platform for publishing articles, but you need to have a strategy and consider what types of content work…
How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups
Newsletters are an amazing marketing tool, but building a large newsletter audience can be tough. You can run Twitter lead gen cards…
PR for SEO: Advanced Social Media Tips to Engage With Media Influencers
Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. With these Facebook, Twitter, and…
Google+ Drops Controversial Real Name Policy After 3 Years
Google+ has revised its real names policy. According to Google the previous restrictions "helped create a community made up of real people,…
Social Media Marketing Gone Wrong
Social media can be an effective traffic driver when done well, but can truly alienate your customers when done badly, or when…
Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers
In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at hundreds of U.S. search marketers (SEMs)…
Influential Twitter Accounts Indexed More in Google [Research]
Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but…
Evaluate Your Surrounding Community to Spark Fresh Ideas
Taking the time to do a surface-level evaluation of your surrounding social community can help you gain perspective on what is happening…