Social.
Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet
We examine the recent sensational news coverage suggesting that Facebook ads are being overwhelmingly targeted by bots. Do the numbers stand up to scrutiny? What are the consequences…
Financial Services Sector Rejecting Social Media Marketing
Financial services firms are pulling budget away from social media marketing, with their investment in the medium down 16 percent in the…
Facebook Ads Improve Results for Search Campaigns
Want to increase your conversions from search and lower your cost per acquisition? Consider an investment in Facebook ads. Facebook advertising opens…
What’s the Story on the New Facebook Stories?
Facebook Stories is a new project that compiles a selection of user-generated stories from Facebook and publishes insights on the topic of…
Fake Facebook Profiles Top 83 Million
More than 83 million Facebook accounts are fake, the social network has revealed in a new SEC filing. That represents 8.7 percent…
Twitter Home to Majority of 10 Million+ Monthly Global Big Brand Mentions [Report]
How well are you keeping up with and controlling the conversations about your company happening on Twitter, Facebook, Pinterest, Google+, YouTube, blogs,…
Google+ Adoption Among Big Brands Growing, Pages Featured More in SERPs
As the growth of Google+ continues, more big brands are setting up accounts. Three out of four of the top 100 brands…
Bing Adds Facebook Friend Tagging to Search
Bing has launched a new social search feature that lets you tag your Facebook friends. Bing’s goal is to make it easier…
Facebook Working on Better Search, But Won’t Rival Google, Engineer Confirms
Facebook is working to improve internal search for the social network. Also, don’t expect Facebook to become a direct web search competitor…
Facebook Responds to Accusations of Click Fraud, Holding Page Name Hostage
A small e-commerce store hosting company is pulling their Facebook presence, alleging an 80 percent rate of ad clicks are done by…
Images, Status Updates, Videos Spur Most Brand Engagement [Report]
When it comes to social media, consumers are most likely to engage with branded content containing images (44 percent). A close 40…
Social Media Revenue Forecast to Hit $16.9 Billion in 2012
Revenue from social networks will skyrocket by 43 percent this year, largely due to successes in advertising and social gaming. Companies like…
Twitter Is Currently Down For [Insert Your Reason Here]
Twitter is experiencing an outage for, well, some reason. They expect to be back in, oh, sometime...possibly. While you wait, we want…
How Guest Posting Propelled One Site From 0 to 100,000 Customers
Could guest posts be your secret path to earning big traffic and monthly revenue? Leo Widrich, co-founder of BufferApp, shares his guest…
Facebook Tests Sponsored Results in Search Bar
Facebook’s search box could become home to a new form of advertising – Sponsored Results – alongside its organic results when users…
Wajam Social Search Now Includes Shopping.com Product Recommendations
Social search startup Wajam is taking the online shopping world by storm by adding product recommendations from your friends on Facebook, Twitter,…
How to Create Good Infographics Quickly & Cheaply
Nobody likes an irrelevant or boring infographic. Once you’ve addressed the "Who Cares?" factor and know what info you want in your…
4 Steps to Better Understand Your Brand’s Social Media Relationships
Social media data analysis should focus on understanding the relationships your brand has with individuals and how these relationships have grown over…
Twitter Now Lets Advertisers Geotarget Promoted Tweets
Twitter has announced an advertising tool that will allow companies to target tweets at specific users. Advertisers can now tweet at users…
Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer
As consumers find products, styles and trends online, how can brands take advantage? What tools are at brands’ disposal? How can brands…
Social Network Visibility in the SERPs for Personal Brand Searches [Study]
Earlier this year we analyzed how social networks appear in the search results for 500 of the world’s top tech writers. Given…
Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better
A BBC report claims Facebook ads are a waste of money for marketers, while other reports take a major Facebook advertiser out…
How Search is Helping Quora Break Through to the Mass Market
Quora is seeing tremendous growth, with traffic to the site increasing by nearly 300 percent over the past year to more than…
Save Time With Bookmarklets
Curating and sharing content can quickly become time consuming. These bookmarklets can save you time, letting you share pages with one click…
Google +1 Button Now Recommending Pages
An updated Google +1 button rolled out yesterday and offers social recommendations even to signed out users on mouse-over. The new functionality…
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