Social.
Tweeting from Events: Tips, Tricks and Netiquette from #SESCHI
Tweeting from real-world events is a great brand building strategy for conference attendees. Learn how to balance promotion with helpful information when tweeting organically or using Promoted Tweets…
Twitter Outlines Copyright & DMCA Policy
Twitter has posted a set of guidelines designed to help users understand how it handles copyright takedown requests. The company said that…
Leveraging Twitter & Facebook Ads at #SESChi
Merry Morud from aimClear and TPG’s Justin Freid share a sneak peek into their upcoming SES Chicago session, Leveraging Twitter & Facebook…
Beyond Engagement: Harnessing the Power of Social Media #SESCHI Sneak Peek
Learn cutting edge tips, tools, and actionable strategies on how to build your brand, increase relevant and fruitful engagement with customers and…
Western Human Flesh Search Chases Wrong Guy
A recent riot in San Francisco sparked what, in China, would be known as a 'human flesh search' for one of the…
Niche Social Networks: New Players, Platforms & Their Success
Facebook may have 1 billion users and counting, but for a growing number of people niche social networks appear to be offering…
Facebook & Twitter Apps Exploited to Profit From Private Data
A person claiming to be an apps developer is selling a list of over 1 million data files on Facebook users and…
Pinterest & Newspapers: No Pins, No Wins [Study]
Pinterest users are pinning links to newspaper articles by the thousands, even without Pin buttons on publisher websites. A new study explores…
Facebook Brand Engagement Grows 896% [Study]
Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new study from Adobe. Adobe's Digital Index for…
Twitter Tests Like and Star Buttons for Tweets; Another Ad Play in the Works?
Twitter is testing a few seemingly innocuous new labels among select users for “Favorite” tweets: Star and Like. Could this new tagging…
Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3
As Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seeing better performance…
Get the Picture: Brands Use Instagram for Visual Marketing
The red carpet winner and Facebook darling is reshaping the way people communicate in pictures and it’s safe to say brands can’t…
Gigya Aims to Take Your Community Data Out of IT and Put Into Marketing
Gigya aims to centralize company's user data into one cloud-based storage system to allow marketers to put the data to use instantly.…
Successful Crowdfunding Campaigns Aren’t About Cash, Says Shark Tank Winner
Before starting your crowdfunding campaign, be very clear about the purpose and what will resonate with many people. A clear, meaningful purpose…
A Cure For the C.O.L.D. (Casualty of Linking Distraction)
Working in the search industry, it's all too easy to think you're somehow falling behind if you aren’t on the bleeding edge…
5 Pieces of Damn Good Advice for Social Media Marketers
At the heart of things, social media marketing is about listening, learning, and communicating. If we can keep those things at the…
Why Email Marketing Shouldn’t be an Ugly Stepchild
Email is an essential element in any modern small business marketing strategy. Once operationalized, small business owners will find that launching social,…
LinkedIn Redesigns Company Pages, Lets You Pay to Feature Updates
LinkedIn's new featured update functionality gives brands the ability to more prominently display updates they want to highlight above the fold in…
Facebook Tests Collections Feature for Retailers
A new Facebook wishlist-type feature improves businesses' ability to advertise products targeted at user interests. Facebook Collections allows users to tag and…
Wearable Social Media: Jacket Rewards Facebook Likes With ‘Hugs’
Just when you thought Facebook couldn't get any more creepy and intrusive, it can now hug you in the street. Thanks to…
Marketing to the Mindset: How to Match Social Content to User Intent
Understanding how the consumer mindset differs on personal vs. professional social networking sites enables marketers to better tailor content to the emotional…
Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households
Facebook is teaming up with a market analytics company that uses loyalty programs to track purchases to launch a program that will…
Going Global: Insights for International Social Media
A pair of social media pros share their approaches, knowledge, and requirements for a successful Facebook strategy, the importance of culture, lifestyles,…
How to Use Facebook Custom Audiences
Facebook has just handed us an extremely powerful advertising option to target by email, phone number, and user IDs. Your options are…
7 Tips to Start Making Meaningful Connections on LinkedIn
Want to successfully market your company on LinkedIn? Constant brand boasting and screaming your marketing message won't cut it. You need to…
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