Social.
Are Ninjas, Gurus & Rockstars Endangered Species in 2013?
Gurus. Mavens. Ninjas. Rockstars. No doubt you’ve seen some of these job titles on LinkedIn or Twitter profiles. Advertising Age even did some calculations using FollowerWonk to show…
How to Create a Social Media Editorial Calendar
Social media editorial calendars create a cohesive layer to a content strategy. Having an organized 12-month editorial calendar that slices up the…
Worldwide Social Media Usage Trends in 2012
With social networks playing an increasingly important part in many people's lives, more global businesses are taking advantage of the social media…
Social Media ROI: How To Define a Strategic Plan
For marketers, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy…
Social Media Strategy in Times of Tragedy
SEW Contributor, Lisa Buyer, shares the life experience that led to her career in PR and offers tips for people and brands…
The Mayan Apocalypse Rules for Marketers
A few things to keep in mind when you're developing your next digital marketing campaign about the apocalypse (or whatever buzz-worthy event…
Instagram to Start Sharing Data with Facebook in January
Instagram updated its privacy policy today, revealing that it will soon start sharing data with Facebook. To go into effect from 16…
Using Email and Social for Crowdfunding Success
Crowdfunding sites like CircleUp, Indiegogo and Kickstarter are a form of social media geared toward fundraising. Email and social working together is…
Social PR Tips to Get Fit for 2013 Digital Marketing
Create a relationship with your audience before the sales cycle starts. Marketers offer tips on how smart brands can gain market share…
Bing Social Sidebar Gets a Makeover
Following the new update to Snapshots, Bing cleaned up their social sidebar today. The background has been switched from dark grey to…
Bing Social Search: 4 Keys to Higher Organic Click-Through Rates
Bing continues incorporating social into its search results – with Facebook Likes and a unique people algorithm that recommends industry experts. Optimizing…
Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]
You’ll find consumers spending more time on social networking sites than any other site category on the web today, according to a…
95% of Tech Consumers Use Social Media [Study]
New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Fifty-three…
Twitter Takes Promoted Tweets to Asia With Komli Media
Twitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal…
Google+ VP: “We Don’t Need Ads to Make Next Week’s Payroll” Like Facebook
Google's Bradley Horowitz took the opportunity in an onstage interview to slam Facebook Ads, claiming they are intrusive and “pissing off users.”…
Baby Girl Named Hashtag
A baby girl has been born and given the name Hashtag. Hashtag may prove to be a nice trendy name for a…
Advertising on Facebook: Self-Serve Ad Units Explained & Examined
It’s true: Facebook ads just ain’t what they used to be. In case the recent changes have you scratching your head, here…
Twitter Promises Downloadable Tweet Archive by Year’s End
Twitter users will be able to download every tweet they've ever sent by the year's end, according to Twitter CEO Dick Costolo.…
For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales
Learn why those calling social media marketing – and Twitter, in particular – a fail based on Black Friday statistics that show…
Gratitude and Humor Go a Long Way in Crowdfunding
Being thankful comes naturally when you’re sincere and proactive. Weaving in good humor will help yield great crowdfunding results... but it can…
F-Commerce Retailers Planning Black Friday Deals
While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the…
Facebook Gifts App Gets 14 New Retail Partners
At an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app…
Facebook Launches Conversion Measurement Tool
Just ahead of Black Friday and Cyber Monday, social media Goliath Facebook is rolling out a sales tracking tool for advertisers. The…
How to Master Working With Bloggers
Bloggers require a very specific type of outreach. As gatekeepers, your pitch and/or deliverable must cater to their interests. These tips will…
Pinterest Welcomes Brands With Business Accounts
In a further indication that Pinterest is courting brands, the company announced that publications, designers, bloggers, retailers, online merchants, nonprofit organizations, or…
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