Social.
11 reasons why your Facebook ad measurement is messed up
A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have…
How LEGO’s #Kronkiwongi campaign drove customer engagement
Here we’ll be taking a brief look at an excellent presentation from The LEGO Group’s Head of Global Search Marketing Luis Navarrete,…
WordStream’s Larry Kim on how paid social ads can become your ‘unicorns’
Reporting live from Connect, our two-day search event in Miami, here’s the second in a series of posts summarising a few of…
The 17 things Twitter should do to transform its fortunes
Twitter has been having a hard time of it in the past year or so, with various product missteps, plodding user growth…
The hidden social media dangers for all businesses
Everyone is telling you to use social media – but who’s telling you to be careful?
The importance of relatability in social media marketing
Do you own a small business? If so, you’ve likely been told by a marketer, a customer or even a relative that…
Twitter’s mooted 10,000 character tweet limit reflects its personality crisis
The short story is that Twitter is likely to roll out longer tweets by the end of Q1, that there will be…
Why do brands pay lip service to social media?
I recently stumbled upon a study by Sprout Social, which explored how responsive brands are on social media channels. The short answer…
How the UK’s top retailers are using social this Christmas
Christmas is a time for sharing - at least that’s what the social media teams of some of the country’s biggest retailers…
Exploring the correlation between social media and search rankings
Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry…