Social.
A guide to testing your paid social ads to enhance ROI
While display and paid search ads have their place in every digital marketing strategy, social media advertising is often an overlooked paid…
What makes people follow or unfollow a brand?
Social media may be a possible starting point to the sales funnel, but how do brands manage their social presence to appeal…
15 writing tips to rank higher on social and search results
Online writing has its own style and it's even more challenging when thinking of its impact own. Here are 15 tips to…
How to take advantage of Facebook Video’s creative opportunities
Facebook recorded an increase of 800% in video consumption from 2015 to 2016, jumping from 1 billion views to 8 billion views…
How National Geographic uses visual storytelling to stand out in social media
National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence?
Instagram content best practice: winning examples from global brands
This month saw the release of the 2016 cross-border business handbook: Going global with Facebook.
How SK-II blends ecommerce and social for improved brand perception
JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's biggest ecommerce and social sites to improve both…
Nine ways brands can improve emotional connections with customers
It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to…
Three small businesses rocking local social media marketing
Here are some recent examples of local and small business campaigns that are rocking social media...
Seven influencer marketing strategies that work
As influencer marketing grows in popularity, we’re also seeing it become increasingly commoditized.