Social.
Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting
Notable updates via Twitter this week include custom timelines that let publishers leverage an API to create and share timelines around specific topics, and more granular mobile targeting…
Twitter Lead Gen Cards: 3 Keys to B2B Domination [Case Study]
Digital marketing agency Webtrends combined Lead Generation Cards with a custom lead nurture campaign and accelerated its lead gen over a four-week…
New Pinterest, Instagram Advertising Options: 4 Tips for Brands
Two of the most popular social media destinations, Pinterest and Instagram, have announced the addition of paid advertisements to user's feeds. Here's…
The Role of #Hashtags in Social Media and Search
Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social…
10 Online PR Lessons From the Huge Success of Phonebloks
How do you turn an idea, an explainer video, and small budget into 17 million YouTube views, thousands of quality links, 900,000…
5 Facebook Ad Features to Use NOW!
Facebook has made improvements that provide advertisers more control, more organization, and streamlined ad creation. Here are five features you should be…
Brands Expected to Respond Within an Hour on Twitter [Study]
New research shows the primary reason people engage with brands on Twitter is to show support or enthusiasm for the company, but…
Pinterest Adds Related Pins for Better Discovery
Pinterest is adding "related pins" to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Pinterest hopes…
Buffer’s Response to Hacking: A Study in Social Media Crisis Management
Social sharing start-up Buffer was hacked Saturday. In the hours their service was down, the Buffer team managed the crisis across social…
Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors
Facebook search quality and ranking engineer Ashoat Tevosyan shared a look under the Graph Search hood in a post this week on…
Instagram Coming to Windows Phone 8 After Nokia’s ‘Screaming About It’ for 18 Months
Nokia announced Tuesday that Instagram is coming to Windows Phone 8 after a lot of begging by the phone company. A Nokia…
Facebook Retail Advertisers Averaging 152% ROI [Report]
Performance on Facebook advertising for retailers is increasing significantly, meaning advertisers should feel confident about in their Facebook ad spends for the…
How Facebook Ads Help Deliver Big ROI for Magnolia Pictures
Indie film distributor, Magnolia Pictures, turned to Facebook advertising to raise awareness and drive sales. Facebook's Optimized CPM tool helped Magnolia achieve…
Facebook Launches New Retargeting Capabilities
New retargeting options are coming to Facebook that won't force you to go through FBX (Facebook Ad Exchange). Advertisers will now be…
Twitter Ad Users Can Now Schedule Tweets a Year in Advance
Twitter announced this week what many marketers may have been waiting for – a way to schedule tweets one year in advanced…
Google Shared Endorsements Ads to Include User Names, Photos, Ratings, Comments
Google+ announced upcoming updates to its terms of service agreement that clarified how a user's name and profile photo could show up…
Bing Adds Klout-Verified Snapshots to Search Results
This new snapshot will enable you to verify and manage how you appear in Bing search results, based on the public portions…
Facebook Users Can No Longer Remain Anonymous in Search
The social network has removed the "Who can look up your Timeline by name?" search feature. All users will now show up…
Pinterest Promoted Pins Debut
When you next log into Pinterest, you could see promoted pins in your pin stream. Pinterest announced that it has officially begun…
Keywords, and #Hashtags, and Hummingbird! Oh My!
The last couple of weeks have been full of the kind of Google news that fundamentally alters the way SEO professionals and…
Instagram Ads Are Coming to Photo Stream
Instagram promises it will begin with only occasional ads. It will initially be U.S. only with a limited number of advertising firms.…
Facebook Graph Search Now Lets You Search for Posts, Status Updates, Check-ins, Comments
Facebook's Graph Search has been updated to allow people to search in greater depth on Facebook. The new Graph Search allows users…
Bing Image Search Adds Pinterest Boards
Bing has announced Pinterest boards can be accessed right from its image search results, Now users can find more interesting content in…
Do Second Screen Campaigns Have Marketing Potential on Twitter?
This small experiment shows that social media managers who engage in short bursts of live tweeting and curating conversations on second screen…
Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update
Facebook has announced that it is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown…
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