- 8
- articles
- 2016–2018
- on Search Engine Watch
- SEO
- most covered
Tom Smith
2018
Migrating HTTP to HTTPS: A step-by-step guide
On February 8th 2018 Google announced that, beginning in July of this year, Chrome will now be marking all HTTP…
2017
The ultimate guide to choosing keywords for ROI
Keyword research is not easy. Every SEO has done it, but few will ever master it completely. In this guide…
8 technical issues holding your content back
Failure to properly audit and resolve technical concerns can disconnect your content efforts from the benefits it should be bringing…
Does your website suffer from one of these five content gaps?
In 2016, Google rolled Panda into its core algorithm. What this means for webmasters is that a website can be…
2016
How to use data to justify SEO fixes
What if I told you I could give you a process which can put a definitive number on the returns…
A guide to testing your paid social ads to enhance ROI
While display and paid search ads have their place in every digital marketing strategy, social media advertising is often an…
Nine quick fixes to improve your stagnant SEO
You’re no SEO beginner. You’ve sorted your technical SEO. Your site is being crawled regularly and Google is quick to…
Why your brand needs a style guide
Brands need content. It’s at the heart of the ‘brand as publisher’ concept.