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Social.

Where search meets social platforms, communities, and the conversations that drive discovery. 1,675 articles
Latest in Social

Meta One turns Instagram post links into a paid feature

Meta One puts links in Instagram posts, four at a time

By Radu Tyrsina · 17 Sep 2026

Social

Instagram will reduce reach for AI influencers that don’t disclose they’re AI

You can still use AI on Instagram. You just can’t use it to invent an entire person and quietly hope nobody notices.

By Radu Tyrsina · 01 Sep 2026

Social

Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare…

By Rob Wass Akanshaa Khare · 26 Mar 2021

Social

Pinterest SEO guide: Eight tips for search-friendly pins

Looking to increase your Pinterest traffic? Follow this guide to optimize your account, pins, and boards for SEO.

By Aleh Barysevich · 26 Jan 2021

Social

B2B lead generation using Instagram Stories: Six tips with examples

Instagram Stories can be a great platform to generate more B2B leads. Read on to learn how you can use it to…

By Sumeet Anand · 22 Jan 2021

Social

Five strategies to promote your business using LinkedIn Stories

How to promote your business using LinkedIn stories.

By Aayush Gupta · 31 Dec 2020

Social

Social media analytics 101: The data that matters most

What stats should be analyzed first? What metrics to choose? How to analyze the collected data? This article covers social media analytics…

By Aleh Barysevich · 30 Dec 2020

Social

Need to step up your social media marketing? Follow this recipe

Boosting your social media advertising means capturing the right audiences at the right times. 3 essential ingredients for better sponsored post engagement.

By Mike Monroe · 30 Dec 2020

Social

How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher

An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right…

By Kamaljeet Kalsi · 22 Dec 2020

Social

Social media techniques to integrate into your digital PR strategy

Pitching digital marketing content doesn’t have to be dry and robotic. Establishing a connection on social media can be the first step…

By Nicole Franco · 04 Dec 2020

Social

How social media influence 71% consumer buying decisions

What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in…

By Aleh Barysevich · 20 Nov 2020

Social

Top six reasons you should caption your social media video content

A professional captioner and subtitler reveals why video captions are a must-do: drive social engagement, improve SEO, boost audience reach – to…

By Molly Yurick · 19 Nov 2020

Social

Harness the power of integrated CRO and social media

Nearly half of your customers are on social media. The question is: how are you going to convince them to get to…

By Ricky Wang · 17 Nov 2020

Social

Google’s featured snippets: How to get your YouTube video featured in Google

Some of the most practical tips to get your YouTube video featured on Google's featured snippet. More on how to let Google…

By Ann Smarty · 28 Oct 2020

Social

How to navigate social media marketing trends

Despite shifting social media marketing trends, even smaller businesses can harness a successful digital strategy with some innovation and creativity.

By Arjun Rai · 06 Oct 2020

Social

Post-COVID-19 strategy to restore your social media reputation

Activities of brands on social media have changed a lot because of COVID-19. Strategies to get back on track and restore your…

By Birbahadur Kathayat · 30 Sep 2020

Social

Top 15 Chrome extensions for social media marketers

From theme-based to technical coding-related, these top 15 Chrome extensions will make social media marketers more productive, smart, and efficient.

By Bhavik Soni · 23 Sep 2020

Social

Creating viral content: Is it possible to harness viral trends?

Do viral trends come out of nowhere or do they share some common traits? Experts have different views.

By Evelyn Johnson · 22 Sep 2020

Social

What you must know about TikTok for business

How can you monetize the enormous popularity of TikTok for business to your advantage? Let’s find out.

By Connie Benton · 17 Sep 2020

Social

Top five tips to use Twitter’s new Voice Tweets feature

Twitter has unveiled Voice Tweets, giving your brand 140 seconds to get a message across. Try these tactics for maximizing the platform’s…

By David Ciccarelli · 25 Aug 2020

Social

How to optimize for the Instagram algorithm in 2020

Understanding the logic behind the Instagram algorithm is the safest way into users’ feeds. Here's all you need to know about it.

By Julia Miashkova · 19 Aug 2020

Social

What will make your brand stand out on LinkedIn in 2020?

LinkedIn is the most trusted platform for Fortune 500 companies and can open several doors for your brand, provided you know how…

By Harikrishna Kundariya · 12 Aug 2020

Social

Six tools for effective influencer-driven content marketing

Internet Marketing Ninjas' Community Manager gives you a concise overview of six great tools that can add value to your influencer-driven content…

By Ann Smarty · 07 Aug 2020

Social

Marketing strategies during COVID-19 times

We discuss marketing strategies during COVID-19 on the lines of contextual advertising, SEO, email, social networks, and more.

By Evelina Brown · 13 Jul 2020

Social

How to get more leads on Instagram: 10 Highly effective tactics

Bhavik Soni shares the top 10 media tactics to generate more leads on Instagram which can help accelerate your sales in no…

By Bhavik Soni · 07 Jul 2020

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