Social.
Reddit adds campaign forecasts and a score for ad recommendations
The planner and score are rolling out through October; three budget objectives remain in beta.
LinkedIn’s ‘AI slop’ button is rolling out more widely to comments
Users can now flag low-effort or likely automated replies directly from the comment menu.
Instagram will reduce reach for AI influencers that don’t disclose they’re AI
You can still use AI on Instagram. You just can’t use it to invent an entire person and quietly hope nobody notices.
Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket
Why do so many businesses stick to the ‘big guns’ when allocating spend? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare…
Pinterest SEO guide: Eight tips for search-friendly pins
Looking to increase your Pinterest traffic? Follow this guide to optimize your account, pins, and boards for SEO.
B2B lead generation using Instagram Stories: Six tips with examples
Instagram Stories can be a great platform to generate more B2B leads. Read on to learn how you can use it to…
Five strategies to promote your business using LinkedIn Stories
How to promote your business using LinkedIn stories.
Social media analytics 101: The data that matters most
What stats should be analyzed first? What metrics to choose? How to analyze the collected data? This article covers social media analytics…
Need to step up your social media marketing? Follow this recipe
Boosting your social media advertising means capturing the right audiences at the right times. 3 essential ingredients for better sponsored post engagement.
How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher
An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right…
Social media techniques to integrate into your digital PR strategy
Pitching digital marketing content doesn’t have to be dry and robotic. Establishing a connection on social media can be the first step…