Social.
How A/B and multivariate testing can skyrocket your social media conversions
Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open…
How to turn your customer feedback into a driving force for your product
Maria Kazakova, reputation manager at SE Ranking, shares insights on how customer feedback can help you grow a product and build a…
Chaotic communication: COVID-19 is rewriting our cultural rules of connection
Open Mind Strategy's Megan Routh shares four crucial shifts in online behaviors that serve as lessons to help your brand pivot successfully…
How to create social media content that builds your brand
While your current social media content and strategy may have worked for the past five years, the next year might look different.…
Online reputation management: Seven steps to success
Get hold of online conversations around your brand. This article covers online reputation management step by step, giving you specific guidelines to…
How Twitter is contributing to support masses during the Coronavirus outbreak
As search and social giants are providing special measures, this article takes a look at what Twitter has done to support people…
Five ways to get more product exposure with high powered influencers
ReferralCandy's Raul Galera examines influencer marketing in-depth and the role of high powered influencers in achieving stellar product exposure.
How influencer marketing can survive the oncoming recession
Impact's Molly Young examines two distinct brand scenarios, how these different circumstances are likely to impact their influencer marketing strategies, suggestions to…
Why these three content types are winning quarantine season
Lead digital PR strategist at Directive, Ashton Newell helps businesses create content that can help businesses reach their people. Observations, tips, and…
Social media influencers fight back the Coronavirus disruption
Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back. Evelyn…
How Instagram hiding likes affected influencer marketing
Despite removing the "Likes" influencer marketing on Instagram has still remained one of the best ways for marketing even in the COVID-19…
COVID-19 and its impact on ad spend
Ad spend declines up to 50% are expected across all channels. A quick look at ad spend and options available to advertisers in the…
Social media insights in a time of social distancing: The relationship between paid and non-paid social
The social distancing era is creating a new online behaviour which is the intersection of paid, earned, shared, and owned marketing, or…
Driving conversions: No other method is more effective than video marketing
Magisto states, 60% of businesses spend more than a quarter of their marketing budget on video. Hope Horner, CEO of Lemonlight Video Production guides…
Five social media trends that are shaping 2020
Founder and CMO of SEO PowerSuite and Awario demonstrates the broader social media trends with actionable tips to implement in your work.
Social learning: How to optimize your Facebook PPC campaign
Here is a look at how businesses can optimized their Facebook PPC campaigns in a way that drives conversions and generates growth.
Six great ways to get more out of your digital marketing campaigns in 2020
If you're looking to take your marketing to the next level, we’ve got the six best ways to get more out of…
How blockchain will dominate the digital advertising industry in 2020
Ad tech vendors get comprehensive actionable views of ad distribution and transactions. More on the blockchain impact on the digital advertising supply…
TikTok: The next marketing platform for brands
TikTok recently incorporated paid advertising, Nike and Disney have already taken the lead. Tips to help your brand get started with TikTok…
Four powerful tools to optimize your social media conversions
These social media management and sales integrated tools have been the magic potion that helped Wolftain Agency achieve some strong sales inquiries.
Three digital marketing trends you can’t miss in 2020
Founder of DigitiMatic, Pius Boachie talks about digital marketing trends - Paid voice search, interactive content, TikTok advertising, and more.
12 Unique social media marketing methods that work wonders
According to Statista.com, by 2021, 3.09 billion will use social media sites. So, if you’re not using social media marketing yet, you’re surely missing…
Seven content marketing strategies you should try [With examples]
Big brands have adopted diverse content marketing strategies. How and why were these brands succeeded and how can you adopt their strategies?
Hootsuite social trends report for 2020
TikTok shakes up the status quo and brands strike a balance between public and private engagement. Hootsuite reveals trends that savvy marketers and…
Improving personalization with machine learning
As personalization is predictive, machine learning has started playing a central role. Three ways to utilize machine learning for improved personalization.
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