Topic

Social.

Where search meets social platforms, communities, and the conversations that drive discovery. 1,682 articles
Social

B2B lead generation using Instagram Stories: Six tips with examples

Instagram Stories can be a great platform to generate more B2B leads. Read on to learn how you can use it to…

By Sumeet Anand · 22 Jan 2021

Social

Five strategies to promote your business using LinkedIn Stories

How to promote your business using LinkedIn stories.

By Aayush Gupta · 31 Dec 2020

Social

Social media analytics 101: The data that matters most

What stats should be analyzed first? What metrics to choose? How to analyze the collected data? This article covers social media analytics…

By Aleh Barysevich · 30 Dec 2020

Social

Need to step up your social media marketing? Follow this recipe

Boosting your social media advertising means capturing the right audiences at the right times. 3 essential ingredients for better sponsored post engagement.

By Mike Monroe · 30 Dec 2020

Social

How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher

An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right…

By Kamaljeet Kalsi · 22 Dec 2020

Social

Social media techniques to integrate into your digital PR strategy

Pitching digital marketing content doesn’t have to be dry and robotic. Establishing a connection on social media can be the first step…

By Nicole Franco · 04 Dec 2020

Social

How social media influence 71% consumer buying decisions

What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in…

By Aleh Barysevich · 20 Nov 2020

Social

Top six reasons you should caption your social media video content

A professional captioner and subtitler reveals why video captions are a must-do: drive social engagement, improve SEO, boost audience reach – to…

By Molly Yurick · 19 Nov 2020

Social

Harness the power of integrated CRO and social media

Nearly half of your customers are on social media. The question is: how are you going to convince them to get to…

By Ricky Wang · 17 Nov 2020

Social

Google’s featured snippets: How to get your YouTube video featured in Google

Some of the most practical tips to get your YouTube video featured on Google's featured snippet. More on how to let Google…

By Ann Smarty · 28 Oct 2020