Social.
Capitalizing on paid social in B2B industries
Driving business from paid social ads challenges B2B stakeholders. An outline of what works well in the B2B space and how to make it work for you.
Six social media marketing strategies that work and convert
In 2018 alone, $74 billion were spent on social media marketing worldwide. Why? Six new and proven social media marketing strategies on…
LinkedIn retargeting strategies: B2B advertising for the win
LinkedIn gives B2B advertisers unique capabilities to interact with users who haven't converted in the funnel. LinkedIn retargeting strategies explained.
Facebook campaign budget optimization: How marketers must prepare for September 1, 2019
If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook's campaign…
Boolean search for social media monitoring: What to track, how to track, and why
Boolean search is a type of search that combines terms with operators and is used in social listening tools and search engines.…
How to master LinkedIn’s algorithm to boost engagement
What you need to know about the recent changes in the LinkedIn algorithm, how to create engaging content, and examples of brands…
New visual search innovations tap human emotions and biological buying triggers
Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s…
Top advanced YouTube SEO tips to boost your video performance
YouTube is not just a social media platform. It’s a powerful search engine for video content. Here’s how to make the most…
Top 19 Instagram marketing tools to use for success
One billion people use Instagram every month and 500 million use the platform every day. This list covers lots of tools from…
Eight tips to get the most from your Facebook business page in 2019
There are more than 80 million Facebook business pages. Eight effective tips on how marketers can stand out from the other 79,999,999…
Social media: How does it affect SEO?
It’s not the actual social activity that matters, but what happens as a result of that activity. Three ways to harness the…
Social listening 101: Six crucial keywords to track
An overview of crucial keywords for social listening, how to monitor them, and how to filter out the noise to focus on…
Eight social media trends that will make 2019
Change is the one thing constant about social media trends. With so many things influencing behavior, find out what will make your…
Seven best tools to find influencers on social media
81% of marketers that tried influencer marketing reported that it is an effective channel. Here are the top tools to connect you…
Facebook is a local search engine. Are you treating it like one?
Over 600 million users visit FB business pages every day. 52% of consumers have discovered a brand there. Why and how to…
7 social media monitoring tools to check out in 2019
New year, new chance to check out cool new toys. Here's a roundup of seven social media monitoring tools that could revamp…
Four ways to use webinar marketing for reputation management
Webinar marketing has grown in popularity for loads of reasons. One way it's quite useful is for reputation management. Here are four…
Tips to maximize ROI on paid social: Facebook + Instagram
As demand for ad impressions on social media increases, marketers need to take extra steps to optimize campaigns and maximize their ROI…
How to scale your social media marketing to build traffic and leads
Scaling social media can be risky because it's about human connection. Here are 3 pieces of the puzzle you should scale --…
Facebook is expanding into Search Ads. What will this mean?
Facebook has decided to test Search Ads in selected industries in the US and Canada. What does this experiment mean for the…
Top social media trends for 2019
Key social media trends to consider for a successful marketing strategy in 2019. More focus on ROI, new tech, and trust between…
What people search for: Tools for trends
Seven of the top tools available to help you discover what people search for online: the most popular topics, keywords, and trending…
How to optimize your Instagram account for search engines
Instagram accounts are notoriously difficult to have displayed in search results. Instagram actually blocks search engines from indexing the images, but the…
How to blend performance and branding for a Q4 boost
Digital marketers looking to scale revenue and new customers this holiday season will need to incorporate some branding strategies. This post breaks…
What is social media listening (and how it can help your SEO)
Social media is needed for a full and healthy SEO strategy. But in what way? How can we get the most out…
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