SEO.
Reservation Road: Getting Search-Worthy in Three Days or Less
We tried to use search marketing to promote a movie with a limited time frame and zero dollars. Share the lessons learned.
Content advertising: Search Engine content networks
One of the biggest challenges facing SEMs: making smart decisions about search engine content networks. It’s often a problem they can’t easily…
Size Matters in Social Media
While many social media marketers focus on the big social sites, there can be hidden treasure in “micro communities.” In today’s SearchDay,…
A look into the purpose of Google’s “PageRank update”
A lot of blogs have been talking about a PageRank update in progress, but if you look under the covers, it really…
Solving the Link Building Puzzle: Do or Die – Part 2
When link building is a life-or-death choice, don't take unnecessary risks. You need sage advice.
Developing an In-House Training Plan
Most companies know they need to do search engine optimization (SEO), so they assign the task to one of their employees who…
Large Scale Link Building
Got a site with tens of thousands of pages? Chasing a lot of long tail terms? If you do, you are probably…
SEO versus Branding: Clash of the Titanic Egos
SEOs, meet brand gurus. Brand gurus, meet SEOs. Talk (don't fight) amongst yourselves.
E-consultancy offers free social media briefing for the UK
The folks at e-consultancy have put together a free briefing on social media in the UK. There are lots of interesting items…
Top Rankings, Secrets, and Lies – Part 2
The secret of top rankings: Link Value. Link Worth. Here's how to invest in it to achieve your SEO goals.
Competitor Analysis
Competitive intelligence is very often taken for granted in the search industry. We rarely spend any time getting to know our competitors.…
Reservation Road: A Study in how NOT to launch a movie on the ‘net
By Carrie Hill, SEW Expert, Little Biz Our Editor at SearchEngineWatch, Kevin Heisler, threw down the gauntlet – he wants the blog…
The Reservation Road Challenge
Last week, our esteemed SEW editors threw out a challenge. There’s a new film getting released this Friday, called Reservation Road. It’s…
The Perils of Duplicate Content
Duplicate Content: Huge challenge for SEOs and their clients. What qualifies as duplicate content?
Newsforce Launches Standalone SEO Tool for Press Releases
Newsforce today launched a new standalone service for SEOs and public relations pros looking for an automated way to optimize press releases…
Twitter and Search
In my recent inverview with Twitter’s Jack Dorsey we talked for a while about the integration of search into Twitter. The obvious…
Don’t Ignore Accessibility
While more search marketers are becoming aware of usability and accessibility concerns, the numbers are still very small. A new lawsuit filed…
Solving the Link Building Puzzle: Do or Die.
Link building: the killer skill needed to escape from Page 4 to Page 1 in organic rankings. It's a puzzle we're all…
How to Avoid Hiring a Bad SEO
Do you know the tell tale signs of an inept search engine optimizer or SEO company trying to pull a fast one?…
Matt Cutts Interview
During my recent visit to the Googleplex, I sat down and interviewed Matt Cutts. One of the things I wanted to get…
Link Value: Top Rankings, Secrets and Lies – Part 1
What's a Link Worth? Priceless? Don't get taken in. Do the math.
Yahoo Gives More Details To Panama Changes
I received another email with the updated press release about new changes to Panama so figured I would pass it along for…
.EDU domains and links
Links from .edu domains are commonly thought to be higher quality links than links from other top level domains. There is truth…
Better Search: Libraries or Engines?
The Engines win by a landslide, at least according to current college students. They preferred searching on Google or Yahoo versus their…
Top 10 Reasons You Must Do SEO
Many have claimed "SEO is Dead." The final five reasons why that just ain't so.
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